He’s the Boss

DA MAN - - News -

While many ac­tors find it dif­fi­cult to avoid be­ing for­ever as­so­ci­ated with their break­out roles, Zac Efron has def­i­nitely come a long way since his days as Troy Bolton from the “High School Mu­si­cal” se­ries. In­stead of a kid in his red bas­ket­ball jer­sey, he is now a man in a bomber jacket and skinny jeans fronting the new HUGO Man fra­grance by

Efron, whom we’ll soon see in the “Bay­watch” re­make, broke the news via In­sta­gram. His ap­point­ment will also kick-start a dig­i­tally-fo­cused, multi-faceted cam­paign de­signed to at­tract mil­len­ni­als. At the time of writ­ing, de­tails about the cam­paign are still un­der wraps, but its main theme will re­volve around the #YourTimeIsNow hash­tag.

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