Speedy Tues­day

DA MAN - - Watches -

It’s hard to imag­ine life with­out In­sta­gram to­day, as al­most ev­ery­one is hooked on the so­cial me­dia plat­form and the beau­ti­ful images that it churns out at the touch of a fin­ger. Omega em­braces this pow­er­ful dig­i­tal force by con­duct­ing their first ever on­line sales of a new time­piece through the app. Un­der the hash­tag #SpeedyTues­day, the Speed­mas­ter “Speedy Tues­day” Lim­ited Edi­tion is fea­tured on a spe­cial post that will di­rect clients to re­serve the watch on a ded­i­cated page at the omegawatches. com web­site. While there are only 2,012 pieces on of­fer, on­line buy­ers can pick a spe­cific Lim­ited Edi­tion num­ber, al­beit sub­ject to avail­abil­ity. This par­tic­u­lar Speed­mas­ter, by the way, takes af­ter the de­sign of the “Alaska Project III” model, pro­duced for none other than NASA back in 1978. It’s vin­tage by de­sign, but com­pletely mil­len­nial by dis­tri­bu­tion—what a beau­ti­ful para­dox it is.

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