It’s hard to imagine life without Instagram today, as almost everyone is hooked on the social media platform and the beautiful images that it churns out at the touch of a finger. Omega embraces this powerful digital force by conducting their first ever online sales of a new timepiece through the app. Under the hashtag #SpeedyTuesday, the Speedmaster “Speedy Tuesday” Limited Edition is featured on a special post that will direct clients to reserve the watch on a dedicated page at the omegawatches. com website. While there are only 2,012 pieces on offer, online buyers can pick a specific Limited Edition number, albeit subject to availability. This particular Speedmaster, by the way, takes after the design of the “Alaska Project III” model, produced for none other than NASA back in 1978. It’s vintage by design, but completely millennial by distribution—what a beautiful paradox it is.