With a tal­ent in mu­sic and an eye for style, rocky lives up to his stage name a$ap, Which stands for al­Ways strive and pros­per

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A look at A$AP Rocky’s legacy in both the mu­sic and fash­ion worlds.

No in­tro­duc­tions are needed when it comes to A$AP Rocky. Born Rakim May­ers, the Amer­i­can rap­per has be­come no­to­ri­ous for songs like “F**ckin Prob­lems” or “L$D.” But his voice goes even fur­ther. A$AP Rocky is also well known for his sense of style, even among the movers and shak­ers of the fash­ion world.

There is no doubt, how­ever, that A$AP Rocky knows what’s he’s do­ing. Af­ter all, he is no stranger to style or the world of fash­ion, as one can glimpse from his song “Fash­ion Killa.” The lyrics are ba­si­cally an ode to some of the most rec­og­niz­able names in fash­ion: “I see your Jil San­ders, Oliver Peo­ples. Cos­tume National, your Ann De­meuele­meester. See Visvim be the sneaker, Lan­vin or Bal­main.” or “She got a lotta Prada, that Dolce and Gab­bana. I can’t for­get Es­cada, and that Ba­len­ci­aga.” In short, his path to the fash­ion in­dus­try has al­ways been clear.

His first step was with DKNY’s spring/sum­mer 2014 cam­paign, where he stood along­side no­table mod­els like Cara Delevingne and Jour­dan Dunn. He made his most prom­i­nent mark in fash­ion, though, when he was cho­sen as the face of Dior Homme for two con­sec­u­tive sea­sons. The first one was for the brand’s fall/win­ter 2016/2017 cam­paign, where he wore a lav­ish red coat. This was fol­lowed by an ap­pear­ance in Dior Homme’s spring/ sum­mer 2017 cam­paign. Fur­ther­more, he has col­lab­o­rated with well­known de­sign­ers and brands like J.W. Anderson, Sal­va­tore Fer­rag­amo and— most re­cently—Guess. He has also worked along­side Jeremy Scott for Adi­das Originals, cre­at­ing the Black Flag Wings 2.0.

Of course, there is no way of know­ing how far he’ll even­tu­ally go in fash­ion. He had men­tioned pub­licly be­fore that he did not in­tend to be­come a de­signer him­self. Still, with his deep in­volve­ment in the biz, there is no doubt that his in­flu­ence on style will go a long way.

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