With a talent in music and an eye for style, rocky lives up to his stage name a$ap, Which stands for alWays strive and prosper
A look at A$AP Rocky’s legacy in both the music and fashion worlds.
No introductions are needed when it comes to A$AP Rocky. Born Rakim Mayers, the American rapper has become notorious for songs like “F**ckin Problems” or “L$D.” But his voice goes even further. A$AP Rocky is also well known for his sense of style, even among the movers and shakers of the fashion world.
There is no doubt, however, that A$AP Rocky knows what’s he’s doing. After all, he is no stranger to style or the world of fashion, as one can glimpse from his song “Fashion Killa.” The lyrics are basically an ode to some of the most recognizable names in fashion: “I see your Jil Sanders, Oliver Peoples. Costume National, your Ann Demeuelemeester. See Visvim be the sneaker, Lanvin or Balmain.” or “She got a lotta Prada, that Dolce and Gabbana. I can’t forget Escada, and that Balenciaga.” In short, his path to the fashion industry has always been clear.
His first step was with DKNY’s spring/summer 2014 campaign, where he stood alongside notable models like Cara Delevingne and Jourdan Dunn. He made his most prominent mark in fashion, though, when he was chosen as the face of Dior Homme for two consecutive seasons. The first one was for the brand’s fall/winter 2016/2017 campaign, where he wore a lavish red coat. This was followed by an appearance in Dior Homme’s spring/ summer 2017 campaign. Furthermore, he has collaborated with wellknown designers and brands like J.W. Anderson, Salvatore Ferragamo and— most recently—Guess. He has also worked alongside Jeremy Scott for Adidas Originals, creating the Black Flag Wings 2.0.
Of course, there is no way of knowing how far he’ll eventually go in fashion. He had mentioned publicly before that he did not intend to become a designer himself. Still, with his deep involvement in the biz, there is no doubt that his influence on style will go a long way.