All About the Fit
hailing from portugal, sacoor brothers brings its take on classical suiting to mature gents and trendy millenials alike
f or the well-dressed man, it’s all about the fit. he wears suits that hang well, that don’t wrinkle or bubble. to make sure he looks like a winner, the well-dressed man chooses a canvas-lined jacket. The best option is a bespoke full-canvas outfit, but a suit like this can cost us$5,000 or more. a more affordable, yet still elegant, choice is the half-canvas suit.
From Portugal with Style
sacoor brothers, a portuguese company that has just opened its second indonesia store at plaza senayan, is a specialist in half-canvas suits. “to make this kind of suit, the tailor uses canvas material in the chest and the lapels of the jacket,” explains barbara Ventosa, the company’s dubai-based franchise operations manager. “over time, the canvas will adapt to the shape of the wearer’s body. his suit will then fit him perfectly for years.”
portugal is not a country that boasts many globally known brands, but sacoor brothers has flourished internationally since 2006. That was when it opened its first overseas store, in dubai. today, more than half of the company’s 102 boutiques are to be found in 15 countries
“We are aiming much more to millennials, where social media and the digital sphere are an important part of their lives”
beyond portugal, including britain, belgium, spain, saudi arabia, Qatar, lebanon, malaysia, singapore, south africa, kuwait and bahrain.
to develop its foothold in the indonesian market, the portuguese fashion brand has partnered with pt. giordano indonesia. They opened their first sacoor brothers store here at pacific place last december, followed by one more in plaza senayan in april.
The stores’ latest arrivals come from the sacoor brothers’ spring/summer 2017 collection, which has the theme of “natural pause.” The classic suit collection features smooth fabrics with texture and sober tones. details, such as the discreet pockets inside the jacket, create a classic and functional outfit. one of the highlights is the travel suit, comprised mainly of woolelastane. This offers travelers a comfortable, wrinkle-free option while they are on the road.
The Brothers Four
The story of sacoor brothers goes back to 1989, when four young siblings— malik, salim, rahimo and moez sacoor—decided “to create a fashion label based on the concepts of elegance, quality and sophistication,” says Ventosa. They opened their first boutique at no. 127, rua pascoal de melo, lisbon.
The brothers still own and manage the business themselves. “sacoor brothers is a 100-percent portuguese label with the values of a family business that employs over 750 people worldwide,” says Ventosa. she adds that family values play an important part in the brand’s dna. “This is the main reason why the word ‘ brothers’ is still part of the name. portuguese heritage is also a motive for pride and distinction for the company.”
Just how good are sacoor brothers suits? The thread count of the yarn ranges from super 140 to super 180. “any count of super 100 or higher is regarded as fine-quality wool,” Ventosa points out. “We use italian fabrics, from Zegna down to non-branded yarn. our prices range from us$700 to us$2,000. you really need to pay a minimum of us$700 to get a good suit these days.” she adds that the benefits offered by the company include complementary alteration, usually done in the shop by a professional tailor.
notable among the company’s friends and admirers is cristiano ronaldo, the athletic and charming real madrid and portugal international soccer star. “cristiano is a person that shares the same values of the brand: honesty, humility, team spirit, hard work and continuous improvement,” says hugo carriço, sacoor brothers’ kuala lumpur-based marketing manager for asia.
“We even created a special line of suits called cristiano ronaldo & sacoor brothers limited edition, which reflects this. cristiano himself was involved in the choice of the fabrics. This was a very limited edition that was sold only in a couple of stores around the world. he has very specific body measurements that make him perfect to fit into one of our slim-fit suits.”
currently, cristiano is no longer one of the brand’s ambassadors, as sacoor brothers has shifted to real life ambassadors. “in each country, common people and local influencers will be our ambassadors,” carriço continues. “in a new era we are aiming much more to millennial customers, where social media and the digital sphere are an important part of their lives. so we want to be present there.”