All About the Fit

hail­ing from por­tu­gal, sacoor brothers brings its take on clas­si­cal suit­ing to ma­ture gents and trendy mil­lenials alike

DA MAN - - Brand Story - two of sacoor brothers’ clas­sic gray suits; a more ca­sual wool jacket and vest pair­ing op­po­site page the brand’s new store in Plaza senayan, Jakarta

f or the well-dressed man, it’s all about the fit. he wears suits that hang well, that don’t wrin­kle or bub­ble. to make sure he looks like a win­ner, the well-dressed man chooses a can­vas-lined jacket. The best op­tion is a be­spoke full-can­vas out­fit, but a suit like this can cost us$5,000 or more. a more affordable, yet still el­e­gant, choice is the half-can­vas suit.

From Por­tu­gal with Style

sacoor brothers, a por­tuguese com­pany that has just opened its sec­ond in­done­sia store at plaza senayan, is a spe­cial­ist in half-can­vas suits. “to make this kind of suit, the tai­lor uses can­vas ma­te­rial in the chest and the lapels of the jacket,” ex­plains bar­bara Ven­tosa, the com­pany’s dubai-based fran­chise op­er­a­tions man­ager. “over time, the can­vas will adapt to the shape of the wearer’s body. his suit will then fit him per­fectly for years.”

por­tu­gal is not a coun­try that boasts many glob­ally known brands, but sacoor brothers has flour­ished in­ter­na­tion­ally since 2006. That was when it opened its first over­seas store, in dubai. to­day, more than half of the com­pany’s 102 bou­tiques are to be found in 15 coun­tries

“We are aim­ing much more to mil­len­ni­als, where so­cial me­dia and the dig­i­tal sphere are an im­por­tant part of their lives”

be­yond por­tu­gal, in­clud­ing bri­tain, bel­gium, spain, saudi ara­bia, Qatar, le­banon, malaysia, sin­ga­pore, south africa, kuwait and bahrain.

to de­velop its foothold in the indonesian mar­ket, the por­tuguese fash­ion brand has part­nered with pt. gior­dano in­done­sia. They opened their first sacoor brothers store here at pa­cific place last de­cem­ber, fol­lowed by one more in plaza senayan in april.

The stores’ lat­est ar­rivals come from the sacoor brothers’ spring/sum­mer 2017 col­lec­tion, which has the theme of “nat­u­ral pause.” The clas­sic suit col­lec­tion fea­tures smooth fab­rics with tex­ture and sober tones. de­tails, such as the dis­creet pock­ets inside the jacket, cre­ate a clas­sic and func­tional out­fit. one of the high­lights is the travel suit, com­prised mainly of woole­las­tane. This of­fers trav­el­ers a com­fort­able, wrin­kle-free op­tion while they are on the road.

The Brothers Four

The story of sacoor brothers goes back to 1989, when four young sib­lings— ma­lik, salim, rahimo and moez sacoor—de­cided “to cre­ate a fash­ion la­bel based on the con­cepts of el­e­gance, qual­ity and so­phis­ti­ca­tion,” says Ven­tosa. They opened their first bou­tique at no. 127, rua pas­coal de melo, lis­bon.

The brothers still own and man­age the busi­ness them­selves. “sacoor brothers is a 100-per­cent por­tuguese la­bel with the val­ues of a fam­ily busi­ness that em­ploys over 750 peo­ple world­wide,” says Ven­tosa. she adds that fam­ily val­ues play an im­por­tant part in the brand’s dna. “This is the main rea­son why the word ‘ brothers’ is still part of the name. por­tuguese her­itage is also a mo­tive for pride and dis­tinc­tion for the com­pany.”

Just how good are sacoor brothers suits? The thread count of the yarn ranges from su­per 140 to su­per 180. “any count of su­per 100 or higher is re­garded as fine-qual­ity wool,” Ven­tosa points out. “We use ital­ian fab­rics, from Zegna down to non-branded yarn. our prices range from us$700 to us$2,000. you re­ally need to pay a min­i­mum of us$700 to get a good suit these days.” she adds that the ben­e­fits of­fered by the com­pany in­clude com­ple­men­tary al­ter­ation, usu­ally done in the shop by a pro­fes­sional tai­lor.

Peo­ple Power

no­table among the com­pany’s friends and ad­mir­ers is cris­tiano ron­aldo, the ath­letic and charm­ing real madrid and por­tu­gal in­ter­na­tional soc­cer star. “cris­tiano is a per­son that shares the same val­ues of the brand: hon­esty, hu­mil­ity, team spirit, hard work and con­tin­u­ous im­prove­ment,” says hugo car­riço, sacoor brothers’ kuala lumpur-based mar­ket­ing man­ager for asia.

“We even cre­ated a spe­cial line of suits called cris­tiano ron­aldo & sacoor brothers lim­ited edi­tion, which re­flects this. cris­tiano him­self was in­volved in the choice of the fab­rics. This was a very lim­ited edi­tion that was sold only in a cou­ple of stores around the world. he has very spe­cific body mea­sure­ments that make him per­fect to fit into one of our slim-fit suits.”

cur­rently, cris­tiano is no longer one of the brand’s am­bas­sadors, as sacoor brothers has shifted to real life am­bas­sadors. “in each coun­try, com­mon peo­ple and lo­cal in­flu­encers will be our am­bas­sadors,” car­riço con­tin­ues. “in a new era we are aim­ing much more to mil­len­nial cus­tomers, where so­cial me­dia and the dig­i­tal sphere are an im­por­tant part of their lives. so we want to be present there.”

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