King of New York
The New York luxury brand Carolina Herrera taps perfumer Alberto Morillas to re-create the 212 Men Perfume from 1999. Named 212 Aqua Men, it is the first limited edition perfume in the 212 Men Universe. The challenge was to create a scent that gives off power and energy, the kind that modern, successful and confident New York men would wear. This is translated by replacing most of the musk notes from the original with notes of woods, making the scent much more natural and earthy. Citrusy bursts like grapefruit and bergamot were also infused at the top notes. All of this creates a scent that smells much more fresh, young, and full of energy; the scent that goes along well when you hand someone your business card.