You’re Still A Mys­tery Gucci,

DA MAN - - Scents -

How do you cap­ture the smell of guilt? for one, man­ages to do it with their lat­est mas­cu­line fra­grance, the Guilty Ab­so­lute. The nose be­hind the scent is Gucci’s cre­ative di­rec­tor Alessan­dro Michele him­self, in col­lab­o­ra­tion with master per­fumer Al­berto Mo­ril­las. The re­sult­ing fra­grance is an in­ter­pre­ta­tion of what it means for a man to ex­press his own sex­u­al­ity and mas­culin­ity. Ac­com­pa­ny­ing it is a short video cam­paign star­ring Jared Leto against an an­tiquely fur­nished room as his back­drop. There’s also “Adagi­etto” from the 5th Sym­phony play­ing in the back­ground, hint­ing at the mys­te­ri­ous, sen­sual and sexy at­mos­phere of the scent, which is very an­i­mal­is­tic and earthy—per­fect for the pow­er­ful man who ex­udes an aura of mys­tery.

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