Ready for Ad­ven­ture


DA MAN - - Essentials -

S ince de­but­ing back in 2017, Timberland’s Flyroam col­lec­tion has be­come a huge fa­vorite for its sneaker boot hy­brid de­sign. And last spring, the Flyroam col­lec­tion pushed the bound­aries of sport even fur­ther by in­tro­duc­ing a sock and sneaker hy­brid shoe dubbed the Flyroam Go.

To­day, the Flyroam col­lec­tion has grown again with the ad­di­tion of new and ex­cit­ing op­tions, in­clud­ing the leather FlyRoam Go hiker and chukka boots called the FlyRoam Chill. The cam­paign for this new range will show­case key pieces worn by ac­tual Timberland con­sumers lead­ing a mod­ern, youth­ful life. One of them is NK7, one of China’s most rec­og­niz­able In­sta­gram celebrities who has be­come fa­mous for his ar­chi­tec­tural pho­tog­ra­phy.

Through­out the cam­paign, we can see NK7 wan­der­ing through the streets of Hong Kong in search of spots of na­ture hid­den within the city. The real star of the cam­paign, how­ever, is, of course, the Timberland Flyroam shoe, which fea­tures Ae­ro­core tech­nol­ogy that makes each step lighter.

Es­sen­tially, this is what the new Flyroam col­lec­tion is built for. These are not re­ally meant for sport and train­ing, but for every­day use. To that end, the Flyroam shoes fea­ture these three in­no­va­tions: Ae­ro­core Tech­nol­ogy This is a high-re­bound cush­ion­ing sole de­sign that makes the shoe in­cred­i­bly light, which be­comes es­pe­cially ap­par­ent when the shoe is worn for long hours with each step feel­ing free and fast. de­fender Re­pel­lent sys­tems Treat­ment This fea­ture comes in handy when wa­ter and dirt comes in con­tact with the shoe, as the De­fender Re­pel­lent Sys­tem pen­e­trates the fab­ric of the shoe to cre­ate a durable bar­rier that pro­tects the shoe against mois­ture, whether it’s wa­ter or even cof­fee. As an added bonus, it won’t disrupt the breatha­bil­ity of the shoe, nor its feel or flex­i­bil­ity. or­tho­lite footbed Used in a wide range of Timberland shoes, OthoLite footbed re­fers to com­fort foam in­soles that pro­vide mois­ture trans­port and longterm cush­ion­ing. It is ex­tremely com­fort­able, ul­tra-breath­able and won’t lose cush­ion­ing over time.

Fea­tures aside, the new Flyroam col­lec­tion is avail­able in sev­eral col­ors. The Flyroam Chill Chukka, for in­stance, is avail­able in black and dark-brown full grain leather, or navy nubuck. All shoes are also sup­ported with a rub­ber out­sole, pro­vid­ing bet­ter trac­tion and grip.

Top to bot­tom nK7 wear­ing the FlyRoam Chill Chukka; close-up of the FlyRoam Chill Chukka in navy nubuck; the same shoe in Black Full-Grain

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