Pro­file

AS THE TOMMY HIL­FIGER BRAND RE­TURNS TO IN­DONE­SIA, DAMAN ONCE AGAIN CHATS WITH THE MAN BE­HIND THE BRAND

DA MAN - - Contents -

As Tommy Hil­figer re­turns to In­done­sia, we once again chat with the man be­hind the brand about his vi­sion and col­lec­tion

T ommy Hil­figer is on a roll. The Tom­myNow ex­pe­ri­en­tial run­way event, for one, will travel to China this Septem­ber fol­low­ing the brand’s com­mit­ment to fo­cus on the Asia Pa­cific re­gion. Then there’s the col­lab­o­ra­tive col­lec­tions, in­clud­ing the new Tommy X Lewis fea­tur­ing de­signs by For­mula One world cham­pion and Tommy Hil­figer brand am­bas­sador Lewis Hamil­ton.

Mov­ing closer to home, we’ve just wit­nessed the re-launch of the brand right here in Jakarta. Nat­u­rally, this pre­sented us the per­fect op­por­tu­nity to touch base once again with Tommy Hil­figer him­self.

DAMAN: What are the main dif­fer­ences be­tween Tommy Hil­figer now and when you started the brand?

Tommy Hil­figer: Since found­ing the brand, our in­spi­ra­tion has al­ways been rooted in “clas­sic Amer­i­can cool” style. Our suc­cess has come from stay­ing true to our DNA and her­itage by cel­e­brat­ing in­di­vid­u­al­ity, re­lent­less op­ti­mism and break­ing con­ven­tions. Ev­ery col­lec­tion is about rein­vent­ing clas­sic, iconic pieces with cool in­jec­tions that cel­e­brate the pop cul­ture of now with a very in­clu­sive and global out­look.

DA: What are the val­ues and strengths you look for when choos­ing a brand am­bas­sador?

TH: The drive to suc­ceed is a qual­ity shared by our fam­ily of brand am­bas­sadors this sea­son, which in­cludes For­mula One team Mercedes-AMG Petronas Motorsport, Bri­tish racer Lewis Hamil­ton, in­ter­na­tional su­per­model Gigi Ha­did, Hong Kong ac­tor Shawn Yue and Amer­i­can mu­si­cian/pro­ducer duo The Chainsmok­ers. They have all built their ca­reers by work­ing ex­tremely hard, with pas­sion and ded­i­ca­tion. They make ev­ery op­por­tu­nity count and never hes­i­tate to take risks along the way. This is some­thing we have in com­mon and the rea­son I am ex­cited to part­ner with all of them.

DA: Could you tell us a bit about your lat­est sea­sonal col­lec­tion?

TH: The spring 2018 col­lec­tion cel­e­brates my love of mo­tor sports, where speed and im­me­di­acy fuse with a touch of vin­tage nos­tal­gia. There’s a nod to the For­mula One rac­ing pit crew, with her­itage work­wear and a strong fo­cus on denim. Street styles are born from the iconic shapes, bold col­ors and stream­lined graph­ics of speed rac­ers. We looked at the tra­di­tional Amer­i­can au­to­mo­bile cul­ture and rein­vented its cloth­ing to cre­ate a col­lec­tion that ful­fills the needs of to­day’s fast-paced life­style.

DA: How is the In­done­sian mar­ket dif­fer­ent from other Asian coun­tries?

TH: It’s ex­cit­ing to see con­sumers in In­done­sia use fash­ion to ex­press in­di­vid­u­al­ity with a twist and show off their dis­tinct per­sonal styles. I al­ways love to see how con­sumers in dif­fer­ent coun­tries in­ter­pret pieces from our col­lec­tions.

DA: How has the typ­i­cal “Tommy Guy” evolved over the years?

TH: Men are putting more time into their own per­sonal style and want to have fun with fash­ion. This al­lows us to ex­per­i­ment with un­ex­pected prints, col­ors and sil­hou­ettes.

DA: With your strong con­nec­tion to music, if you were to cre­ate a sound­track for this new part­ner­ship with MB and Lewis Hamil­ton, what would it be?

TH: “Hold on To Your Hat” by the Rolling Stones, “Drive My Car” by The Bea­tles and “Born to be Wild” by Step­pen­wolf.

“IT’S EX­CIT­ING TO SEE CON­SUMERS IN IN­DONE­SIA USE FASH­ION TO EX­PRESS IN­DI­VID­U­AL­ITY WITH A TWIST AND SHOW OFF THEIR DIS­TINCT PER­SONAL STYLES”

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