Drawing parallels with the F&B industry, the fashion landscape is seeing a rise in conscious consumerism. From eco-friendly materials to fair trade labour practices, we take a closer look at the American brands that are paving the way and doing it right. By Faz Gaffa Marsh
Pledging an allegiance to a vague sense of sustainability is no longer enough. Ethicallyminded consumers want to know the social and environmental impact of a fashion purchase, just as chefs and gourmands are leaning towards biodynamic wines or produce-driven fare to support local farmers and lower the carbon footprint. Think a sleek Chelsea boot defly put together using leather off-cuts or a statement jewellery that showcases the natural beauty of untreated gemstones. And it comes as no surprise that New York, one of the world’s fashion capitals, is leading the conscious pack. Here are four of our favourite brands that are doing just that.