Con­scious Fash­ion

Epicure (Indonesia) - - STYLE BUZZ -

Draw­ing par­al­lels with the F&B in­dus­try, the fash­ion land­scape is see­ing a rise in con­scious con­sumerism. From eco-friendly ma­te­ri­als to fair trade labour prac­tices, we take a closer look at the Amer­i­can brands that are paving the way and do­ing it right. By Faz Gaffa Marsh

Pledg­ing an al­le­giance to a vague sense of sus­tain­abil­ity is no longer enough. Eth­i­cal­ly­minded con­sumers want to know the so­cial and en­vi­ron­men­tal im­pact of a fash­ion pur­chase, just as chefs and gour­mands are lean­ing to­wards bio­dy­namic wines or pro­duce-driven fare to sup­port lo­cal farm­ers and lower the car­bon foot­print. Think a sleek Chelsea boot de­fly put to­gether us­ing leather off-cuts or a state­ment jew­ellery that show­cases the nat­u­ral beauty of un­treated gem­stones. And it comes as no sur­prise that New York, one of the world’s fash­ion cap­i­tals, is lead­ing the con­scious pack. Here are four of our favourite brands that are do­ing just that.

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