No Signboard Seafood
Famous for its chilli crab, No Signboard Seafood in Geylang is the original branch of the very popular Singaporean seafood restaurant chain created by Madam Ong Kim Hoi almost 40 years ago. Back in the late 1970s, Madam Ong opened a stall in the Mattar Road Hawker Centre selling white pepper crabs. She wistfully tells of how the stall sold only three crabs per day... a far cry from today!
Her stall never had a signboard, but by word of mouth gained a large following at a time seafood was not a popular hawker food. In 1981, when she opened the first restaurant, she adopted the No Signboard name. With both outdoor and air-conditioned areas, the Geylang outlet reminds diners of old Singapore and remains a true crab-by-the-roadside experience of old. The dish itself can be ordered with varying degrees of spiciness to suit anyone's taste.
No Signboard Seafood in Geylang can be found at 414 Geylang Road, about five minutes' walk from Aljunied MRT station. For the location of the other outlets, check the website.