From provence with love

Harper's Bazaar Art (Indonesia) - - The News -

four decades of con­coct­ing the best prod­uct from na­ture.

By Da­niar cikita

Ev­ery­thing be­gins from love. This form of hu­man emo­tion en­ables the wheel of spirit within the soul to start the process of cre­ation, Start­ing from the act of cre­at­ing artis­tic mas­ter­piece to man­u­fac­tur­ing skin­care prod­ucts. Lov­ing an ob­ject seems to put an en­cour­age­ment to some­one on fol­low­ing a path of con­tin­u­ous pat­tern to keep on cre­at­ing and ex­plor­ing a lot of pos­si­bil­i­ties. The enor­mous love is what the founder of L’oc­c­i­tane, Olivier Baus­san, also felt. His love for Provence, his home­town, made Olivier es­tab­lish L’oc­c­i­tane by start­ing the pro­duc­tion of es­sen­tial oil made from do­mes­tic flo­ras in Provence. Lead­ing a long way, un­til 40 years later in 2016, L’oc­c­i­tane has de­vel­oped to be one of the most cel­e­brated beauty prod­ucts with thou­sands of stores spread­ing all across the world.

Com­mem­o­rat­ing its four-decade ex­is­tence in the beauty in­dus­try, L’oc­c­i­tane re­leased a lim­ited col­lec­tion of shea but­ter, rose and cherry blos­som hand cream in­side a vi­brant­col­ored pack­age as the char­ac­ter of 70s, the birth decade of L’oc­c­i­tane. This beau­ti­ful pack is also com­bined with a sim­i­lar metal box and a tote bag.

To com­plete the joy of its 40th birth­day, L’oc­c­i­tane pre­sented a lim­ited col­lec­tion of laven­der, con­sist­ing of foam­ing bath, soap, eau de cologne, hand cream and es­sen­tial oil. The pres­ence of laven­der is cer­tainly an essence of L’oc­c­i­tane, since laven­der was one of the first flow­ers that Olivier dis­tilled to be es­sen­tial oil. Un­til in 1977, Olivier cul­ti­vated the best laven­der seeds in Provence. Iden­tity of the forty-decade cel­e­bra­tion is also at­tached to the sim­ple yet dis­tinc­tive di­ag­o­nal line de­sign, char­ac­ter­iz­ing Provence’s scenery seen from the top dur­ing laven­der plant­ing sea­son, where shades of

blue and pur­ple dom­i­nat­ing city’s land­scape.

Laven­der’s pres­ence as one of L’oc­c­i­tane’s char­ac­ter­is­tics will also be ex­hib­ited dur­ing the big­gest art event in Jakarta, Bazaar Art Jakarta 2016. Artist There­sia Agustina Sit­o­m­pul (Tere) is com­mis­sioned to com­pose an in­stal­la­tion de­scrib­ing the sen­sa­tion of us­ing L’oc­c­i­tane’s laven­der prod­uct. Tere has pre­pared a bath up made of brass with an over­lay of laven­der float­ing in the air. A rep­re­sen­ta­tion of ap­peas­ing sen­sa­tion that makes you feel like lightly fly­ing over in the air.

Left and right: founder of l’oc­c­i­tane, olivier Baus­san at his laven­der field in provence; l’oc­c­i­tane

special pack­age, cel­e­brat­ing its 40th

an­niver­sary.

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.