AS A PERSONAL TRAINER, DANCER, SKIER, YOGI, AND OVERALL FITNESS FREAK, TRUDI HAS SPENT MOST OF HER LIFE WEARING FITNESS GEAR. THIS HAS LED HER TO CREATING FUNCTIONAL DESIGNS WITH HER OWN UNIQUE AND COOL LOOK. HERE SHE TALKS TO ABOUT HER BRAND DARE2WEAR
As a designer, I get my inspiration from everywhere. My head works constantly on new edgy, playful, and functional designs. I keep a notebook with me at all times, and I jot down inspiration as it pops up. This can happen anywhere – even on a yoga mat!
My designing style correlates with what I would like to wear myself. I design and create functional and cool wear that has an edge. And it seems that many others share my tastes.
My signature piece is the Angela leggings series. It’s very popular! I redesigned the waistline around 20 times. The trick was to find one that was suitable for all women no matter what their shape. It must be tight enough to stay up during a fitness routine while not creating unsightly “love handles”. It was one of my biggest challenges. But with good fabric and the right amount of lycra, as well as the correct sewing techniques, I managed to
crack the code. All women love these pants, and they come in a variety of cool colours and incorporate my own funky digital patterns and dyes.
My working ritual involves hard work around the clock managing four shops in Bali, a factory, and wholesale and consignment deals. There’s actually no room for rituals. But it’s oh-so worth it, especially when I see the results.
A designer should have functional creativity!
To get the creativity going I work out, practice yoga, and eat healthy food. That keeps me positive, energetic, and clear-minded. Also, a good glass of red wine or vintage champagne never hurts the process!
The best time to work is in the morning, right after the gym and a shower – I’m ready to roll!
BE CREATIVE À LA TRUDI
The goal of my design is to make women of all sizes, ages, and shapes look good and feel good in the gym and on the streets. I call it “athleisure” wear, meaning you can wear it in the gym, or with a pair of cool shoes for a lunch date with your girl friends. Multifunctional, high-quality, but at the same time affordable. *Check out the dare2wear collection at the showcase store on Batu Belig 11C, Kerobokan (T: +62 361 872 0303), or online at dare2wear.com