TRUDI CHRISTENSEN

hellobali - - TALKSHOP - ONCE YOU HAVE A PLAN, STICK TO IT. STAY FO­CUSED AND BE­LIEVE IN YOUR­SELF. RUNI IN­DRANI

AS A PER­SONAL TRAINER, DANCER, SKIER, YOGI, AND OVER­ALL FIT­NESS FREAK, TRUDI HAS SPENT MOST OF HER LIFE WEAR­ING FIT­NESS GEAR. THIS HAS LED HER TO CRE­AT­ING FUNC­TIONAL DE­SIGNS WITH HER OWN UNIQUE AND COOL LOOK. HERE SHE TALKS TO ABOUT HER BRAND DARE2WEAR

As a de­signer, I get my in­spi­ra­tion from ev­ery­where. My head works con­stantly on new edgy, play­ful, and func­tional de­signs. I keep a notebook with me at all times, and I jot down in­spi­ra­tion as it pops up. This can hap­pen any­where – even on a yoga mat!

My de­sign­ing style cor­re­lates with what I would like to wear my­self. I de­sign and cre­ate func­tional and cool wear that has an edge. And it seems that many oth­ers share my tastes.

My sig­na­ture piece is the An­gela leg­gings se­ries. It’s very pop­u­lar! I re­designed the waist­line around 20 times. The trick was to find one that was suit­able for all women no mat­ter what their shape. It must be tight enough to stay up dur­ing a fit­ness rou­tine while not cre­at­ing un­sightly “love han­dles”. It was one of my big­gest chal­lenges. But with good fab­ric and the right amount of ly­cra, as well as the cor­rect sewing tech­niques, I man­aged to

crack the code. All women love these pants, and they come in a va­ri­ety of cool colours and in­cor­po­rate my own funky dig­i­tal pat­terns and dyes.

My work­ing rit­ual in­volves hard work around the clock man­ag­ing four shops in Bali, a fac­tory, and whole­sale and consignment deals. There’s ac­tu­ally no room for rit­u­als. But it’s oh-so worth it, es­pe­cially when I see the re­sults.

A de­signer should have func­tional cre­ativ­ity!

To get the cre­ativ­ity go­ing I work out, prac­tice yoga, and eat healthy food. That keeps me pos­i­tive, en­er­getic, and clear-minded. Also, a good glass of red wine or vintage cham­pagne never hurts the process!

The best time to work is in the morn­ing, right af­ter the gym and a shower – I’m ready to roll!

BE CRE­ATIVE À LA TRUDI

The goal of my de­sign is to make women of all sizes, ages, and shapes look good and feel good in the gym and on the streets. I call it “ath­leisure” wear, mean­ing you can wear it in the gym, or with a pair of cool shoes for a lunch date with your girl friends. Mul­ti­func­tional, high-qual­ity, but at the same time af­ford­able. *Check out the dare2wear col­lec­tion at the show­case store on Batu Be­lig 11C, Ker­obokan (T: +62 361 872 0303), or online at dare2wear.com

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