Seat of Success
Alessandro Mendini first designed the Proust Chair in 1978 as one-off piece dedicated to French author Marcel Proust. The chair was Baroque-styled with a hand-painted “pointillist” pattern of coloured dots on the surface of its wooden frame and upholstery. The Proust chair became one of the most iconic chairs of the last century and was produced for the first time by furniture brand Magis. Known as one of Mendini’s best works, the first series of the chair was named “Redesigns” and it reminds us of the place of history in the modern world. The Proust armchair has been reinterpreted many times, designed in ceramics and bronze, and has been exhibited at museums and prestigious design events all over the world. In 2011, Magis put the chair series into mass production for the first time; the latest version of the Magis Proust is made using rotational moulding. Centrifugal forces disperse softened plastic material inside the walls of the mould, forcing it to take on the form as it cools. The chair is available in blue, red, white,
orange and the original pattern.