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Indonesia Tatler Homes - - INTERVIEWS -

ave you ever stopped to marvel at the Hansel and Gre­tel-themed Her­mès win­dow dis­plays adorned with colour­ful birds that front Jade fash­ion stores? We have. In fact, In­done­sia Tatler Homes re­cently chat­ted with the guy be­hind these amaz­ing projects; a young man with a great vi­sion and a beau­ti­ful mind, Felix Tjah­jadi.

With a de­gree in vis­ual com­mu­ni­ca­tion de­sign from Pelita Hara­pan Univer­sity, which he earned in 2009, Felix Tjah­jadi dreams of work­ing with no less than Dis­ney’s cre­ative team one day. “But maybe I’m not that good,” he says, laugh­ing. But per­haps he’s sell­ing him­self short. Af­ter all, in 2008, he was cho­sen to be­come the con­cep­tu­aliser and de­signer for the Miniapo­lis project at Plaza In­done­sia. Which is kind of the same thing: it is, af­ter all, a place where lit­tle dreams come true. Since then, Tjah­jadi has broad­ened his scope into the fields of food, fash­ion and art. In fact, he’s truly the master of many trades, as we found out when we caught up with him.

In­done­sia Tatler Homes (ITH): Tell us about the be­gin­ning of your ca­reer as a de­signer.

Felix Tjah­jadi (FT): I was al­ways com­fort­able work­ing in many cre­ative in­dus­tries, not just in one area. Af­ter I grad­u­ated, I worked on a few brand­ing projects and, as time passed, this de­vel­oped into other life­style ar­eas. I like to re­fer to my­self as mul­tidis­ci­plinary, al­though my work is

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