ave you ever stopped to marvel at the Hansel and Gretel-themed Hermès window displays adorned with colourful birds that front Jade fashion stores? We have. In fact, Indonesia Tatler Homes recently chatted with the guy behind these amazing projects; a young man with a great vision and a beautiful mind, Felix Tjahjadi.
With a degree in visual communication design from Pelita Harapan University, which he earned in 2009, Felix Tjahjadi dreams of working with no less than Disney’s creative team one day. “But maybe I’m not that good,” he says, laughing. But perhaps he’s selling himself short. After all, in 2008, he was chosen to become the conceptualiser and designer for the Miniapolis project at Plaza Indonesia. Which is kind of the same thing: it is, after all, a place where little dreams come true. Since then, Tjahjadi has broadened his scope into the fields of food, fashion and art. In fact, he’s truly the master of many trades, as we found out when we caught up with him.
Indonesia Tatler Homes (ITH): Tell us about the beginning of your career as a designer.
Felix Tjahjadi (FT): I was always comfortable working in many creative industries, not just in one area. After I graduated, I worked on a few branding projects and, as time passed, this developed into other lifestyle areas. I like to refer to myself as multidisciplinary, although my work is