Think Mod­ern

Joko Tanoyo, founder of FIO Home

Indonesia Tatler Homes - - P E R S O N A L TA S T E -

“A busi­ness that is born out of per­sonal needs,” is how Joko Tanoyo, owner of FIO Home, de­scribes his work to In­done­sia Tatler Homes. FIO means “yarn” in Por­tuguese and it is a pre­mium brand for mod­ern-style car­pet col­lec­tions and wood lam­i­nate fin­ishes. The idea started in 2001, when Joko had just re­turned home af­ter fin­ish­ing his col­lege ed­u­ca­tion in the US. He was asked by his par­ents to dec­o­rate his own bed­room, all ex­cept for the car­pet be­cause his par­ents worked in the car­pet in­dus­try, although they were rather “old school”. So Joko de­cided to take mat­ters into his own hands and start his own car­pet busi­ness with a more mod­ern out­look. And it was all worth it: FIO Home is now one of the strong­est play­ers in the mar­ket.

Ari Iskan­dar, Donny Leonardi, Heri B. Heryanto, Ir­wan Kur­nia

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.