Time­less El­e­gance

Ireka Pitaya, owner of In­terni Asia

Indonesia Tatler Homes - - P E R S O N A L TA S T E -

Start­ing small with poky premises in Te­bet in 2001, In­terni Asia soon spread its wings and got big­ger and bet­ter. Now a well-known lo­cal la­bel, Ireka Pitaya, one of the com­pany’s own­ers, tells In­done­sia Tatler Homes about the be­gin­ning of In­terni Asia. She was chal­lenged by the owner of an apart­ment project that she was work­ing on at that time to use pre­mium fab­rics for the project—and it all grew out of that. These days, this fa­mous brand is now lo­cated in a new show­room on Bar­ito Street, South Jakarta.

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