Ireka Pitaya, owner of Interni Asia
Starting small with poky premises in Tebet in 2001, Interni Asia soon spread its wings and got bigger and better. Now a well-known local label, Ireka Pitaya, one of the company’s owners, tells Indonesia Tatler Homes about the beginning of Interni Asia. She was challenged by the owner of an apartment project that she was working on at that time to use premium fabrics for the project—and it all grew out of that. These days, this famous brand is now located in a new showroom on Barito Street, South Jakarta.