Young and Fearless
Dina Rimandra Handayani is the mastermind behind Albens Cider. This young woman took on the role of an entrepreneur at the mere age of 23 and shares with Maina A. Harjani her inspiring story
ina is a travel enthusiast, who, one time, when she was about to start her studies in the UK, she was presented with an opportunity to become an entrepreneur.
“I was in the UK planning to commence an MBA Degree in Imperial College London, when this brilliant idea of starting a cider business took over my mind. I talked to myself, ‘if not now, then when?’” she explained. Cider is very much part of the drinking culture in the UK, Europe, Singapore, and Australia. It’s a drink of which Dina is dearly fond. Although its popularity is not as significant as it is overseas, Indonesia is seeing a trending growth with the availability of apple cider around the country—thanks to Dina herself.
After much discussion and market research, Dina and two of her British partners started a cider business in Jakarta, the first of its kind. After a fruitful round of experiments and a few failures, the trio was determined to produce and sell it. “Soon after we spoke about the business plan, I decided to move back to Indonesia to start the business as soon as I could.” Dina explained that although she wasn’t born into an entrepreneurial family, her parents were supportive of her decision. Dina was firm in wanting to be an independent young adult, and by grabbing this opportunity, she thought, it would open the door to more success in life. “Since I was a child, I knew I had to be independent, and I thank my grandparents, who have pushed me to be strong and to stand on my own.”
After all of the preparation was complete, Dina and her partners opened a cider mill in Bali in 2010. Bali was picked because the island’s tourism is always booming, and there’s a strong drinking culture among the tourists there. “Even with the easy access, it took us around two years to legally get the licenses in Bali. With this industry in Indonesia, there are nonetheless very strict regulations that must be followed,” the young entrepreneur explained. Albens cider in original, mango, and strawberry flavours are now widely available around Indonesia but targets the specified upper-class market. The apples are currently sourced from overseas, making it a luxury product. “People can now buy Albens in major big cities around Indonesia, including Bandung, Semarang, Surabaya, Jakarta, Bali, Lombok, to name a few.”
The last few months have been eventful for Albens because the company has started exporting its products to Singapore and Melbourne—and hopefully Sydney in the foreseeable future. However, Dina hopes to be able to source the apples locally to support domestic farmers in the future. “Other than Singapore and Australia, we are trying to enter the Southeast Asian market, including Thailand, Malaysia, Vietnam, and China.” Dina said she had also received enquiries from potential clients in Finland and the UK, the negotiations of which are still ongoing.
Dina is the epitome of a vibrant, modern young woman who has taken on the challenge of bringing something entirely new into the Indonesian market with strong business instinct and skills. “My goal in the next five years is to see Albens cider compete with other international brands on the global level. I would like Albens to be the pioneer of apple cider in Indonesia,” she concluded.
Bright future Dina Rimandra Handayani has never once looked back since taking on the role of an entrepreneur
“Other than Singapore and Australia, we are trying to enter the
Southeast Asian market, including
Thailand, Malaysia, Vietnam,