Young and Fear­less

Dina Ri­man­dra Han­dayani is the master­mind be­hind Al­bens Cider. This young woman took on the role of an en­tre­pre­neur at the mere age of 23 and shares with Maina A. Har­jani her in­spir­ing story

Indonesia Tatler - - Faces | Close-up -

ina is a travel en­thu­si­ast, who, one time, when she was about to start her stud­ies in the UK, she was pre­sented with an op­por­tu­nity to be­come an en­tre­pre­neur.

“I was in the UK plan­ning to com­mence an MBA De­gree in Im­pe­rial Col­lege Lon­don, when this bril­liant idea of start­ing a cider busi­ness took over my mind. I talked to my­self, ‘if not now, then when?’” she ex­plained. Cider is very much part of the drink­ing cul­ture in the UK, Europe, Sin­ga­pore, and Aus­tralia. It’s a drink of which Dina is dearly fond. Although its pop­u­lar­ity is not as sig­nif­i­cant as it is over­seas, In­done­sia is see­ing a trending growth with the avail­abil­ity of ap­ple cider around the coun­try—thanks to Dina her­self.

Af­ter much dis­cus­sion and mar­ket re­search, Dina and two of her Bri­tish part­ners started a cider busi­ness in Jakarta, the first of its kind. Af­ter a fruit­ful round of ex­per­i­ments and a few fail­ures, the trio was de­ter­mined to pro­duce and sell it. “Soon af­ter we spoke about the busi­ness plan, I de­cided to move back to In­done­sia to start the busi­ness as soon as I could.” Dina ex­plained that although she wasn’t born into an en­tre­pre­neur­ial fam­ily, her par­ents were sup­port­ive of her de­ci­sion. Dina was firm in want­ing to be an in­de­pen­dent young adult, and by grab­bing this op­por­tu­nity, she thought, it would open the door to more suc­cess in life. “Since I was a child, I knew I had to be in­de­pen­dent, and I thank my grand­par­ents, who have pushed me to be strong and to stand on my own.”

Af­ter all of the prepa­ra­tion was com­plete, Dina and her part­ners opened a cider mill in Bali in 2010. Bali was picked be­cause the is­land’s tourism is al­ways boom­ing, and there’s a strong drink­ing cul­ture among the tourists there. “Even with the easy ac­cess, it took us around two years to legally get the li­censes in Bali. With this in­dus­try in In­done­sia, there are none­the­less very strict reg­u­la­tions that must be fol­lowed,” the young en­tre­pre­neur ex­plained. Al­bens cider in orig­i­nal, mango, and straw­berry flavours are now widely avail­able around In­done­sia but tar­gets the spec­i­fied up­per-class mar­ket. The ap­ples are cur­rently sourced from over­seas, mak­ing it a lux­ury prod­uct. “Peo­ple can now buy Al­bens in ma­jor big cities around In­done­sia, in­clud­ing Ban­dung, Semarang, Surabaya, Jakarta, Bali, Lom­bok, to name a few.”

The last few months have been event­ful for Al­bens be­cause the com­pany has started ex­port­ing its prod­ucts to Sin­ga­pore and Mel­bourne—and hope­fully Syd­ney in the fore­see­able fu­ture. How­ever, Dina hopes to be able to source the ap­ples lo­cally to sup­port do­mes­tic farm­ers in the fu­ture. “Other than Sin­ga­pore and Aus­tralia, we are try­ing to en­ter the South­east Asian mar­ket, in­clud­ing Thai­land, Malaysia, Viet­nam, and China.” Dina said she had also re­ceived en­quiries from po­ten­tial clients in Fin­land and the UK, the ne­go­ti­a­tions of which are still on­go­ing.

Dina is the epit­ome of a vi­brant, mod­ern young woman who has taken on the chal­lenge of bring­ing some­thing en­tirely new into the In­done­sian mar­ket with strong busi­ness in­stinct and skills. “My goal in the next five years is to see Al­bens cider com­pete with other in­ter­na­tional brands on the global level. I would like Al­bens to be the pi­o­neer of ap­ple cider in In­done­sia,” she con­cluded.

Bright fu­ture Dina Ri­man­dra Han­dayani has never once looked back since tak­ing on the role of an en­tre­pre­neur

“Other than Sin­ga­pore and Aus­tralia, we are try­ing to en­ter the

South­east Asian mar­ket, in­clud­ing

Thai­land, Malaysia, Viet­nam,

and China”

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