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When Cottrell Matthewwere classmatesDainty and at Benthe University of West England, their bond was strengthened by the fact they were the only guys studying their major, fashion. Little did they know that in less than a decade, they would forge a globally lauded men’s fashion brand that would be shortlisted for the 2016 LVMH Prize. After honing their skills at industry giants such as Louis Vuitton and Savile Row staple Ozwald Boateng, the duo established Cottweiler in 2012, producing concept-driven designs made from performance fabrics like waterproof wools and windproof materials often found in sportswear. The brand quickly caught the public’s attention— specifically, by catching the eye of Japanese buyer Mitsuhiro Kubo, who stocked labels such as Rick Owens and Adidas at his streetwear boutique GR8. With the help of Japanese buyers, the brand had expanded into 30 stores within just a few seasons. What sets the designs of Dainty and Cottrell apart from traditional athleisure is their conscious exclusion of flashy logos, which allows the sleek tailoring and stylised tracksuits to speak for themselves. Iconic items that redefine luxury sportswear, the duo’s nylon shell suits and jagged trainers can now be found at 26 international retailers, including Lane Crawford, Joyce and Matchesfashion.com.
Matthew Dainty and Ben Cottrell