blue crushin’

Make room in your wardrobe for fresh flashes of azure, our favourite fall hue

Indonesia Tatler - - Style -


When Cot­trell Matthewwere class­matesDainty and at Ben­the Univer­sity of West Eng­land, their bond was strength­ened by the fact they were the only guys study­ing their ma­jor, fash­ion. Lit­tle did they know that in less than a decade, they would forge a glob­ally lauded men’s fash­ion brand that would be short­listed for the 2016 LVMH Prize. Af­ter hon­ing their skills at in­dus­try giants such as Louis Vuit­ton and Sav­ile Row sta­ple Ozwald Boateng, the duo estab­lished Cot­tweiler in 2012, pro­duc­ing con­cept-driven de­signs made from per­for­mance fab­rics like wa­ter­proof wools and wind­proof ma­te­ri­als of­ten found in sports­wear. The brand quickly caught the pub­lic’s at­ten­tion— specif­i­cally, by catch­ing the eye of Ja­panese buyer Mit­suhiro Kubo, who stocked la­bels such as Rick Owens and Adi­das at his streetwear bou­tique GR8. With the help of Ja­panese buy­ers, the brand had ex­panded into 30 stores within just a few sea­sons. What sets the de­signs of Dainty and Cot­trell apart from tra­di­tional ath­leisure is their con­scious ex­clu­sion of flashy lo­gos, which al­lows the sleek tai­lor­ing and stylised track­suits to speak for them­selves. Iconic items that re­de­fine lux­ury sports­wear, the duo’s ny­lon shell suits and jagged train­ers can now be found at 26 in­ter­na­tional re­tail­ers, in­clud­ing Lane Craw­ford, Joyce and Match­es­fash­

Matthew Dainty and Ben Cot­trell

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.