STAUD

Indonesia Tatler - - Style -

“No non­sense, high style.” That’s the motto of Los An­ge­les ready-to-wear and ac­ces­sories brand Staud by Sarah Staudinger and Ge­orge Au­gusto. One look at their mini vel­vet pouches or beau­ti­ful leather bucket bags en­sconced in nets and you’ll see a com­mit­ment to clean, un­com­pli­cated lines cou­pled with the unexpected ma­te­ri­als the brand is known for. There is a def­i­nite tilt to­wards fem­i­nin­ity, as the founder herself is of­ten seen pair­ing the pieces with bright, flowy beach dresses or monochromatic sep­a­rates. While the brand is no doubt “trend­ing” as far as Instagram in­flu­encers are con­cerned, Staud’s in­tent re­mains to cre­ate pieces that are time­less, in­cor­po­rat­ing old-school glam­our into modern sil­hou­ettes that en­sure their stay­ing power no mat­ter the decade or sea­son.

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