Ef­fi­cacy and Plea­sure

Sa­mali Ho­tels and Re­sorts pledges to pro­vide the ut­most per­son­al­ized and dis­creet ser­vice to well-trav­elled guests, with the mod­ern equip­ment and fa­cil­i­ties ex­pected of a world-class in­ter­na­tional ho­tel chain.


The Sa­mali Ho­tels and Re­sorts cor­po­rate logo is com­prised of three pleas­ing el­e­ments in the form of three high-rise build­ings that com­bine to be­come a uni­fied whole. The logo also re­calls the fan-shaped leaves of the trav­eller palm tree, rave­nala mada­gas­carien­sis, an in­spi­ra­tion for the brand. The palm is renowned in its na­tive Mada­gas­car as an aid to trav­ellers. Its stem holds drink­able rain­wa­ter, while its leaves, which tend to grow in an eastwest line, can serve as a crude com­pass. As such, the trav­eller palm is an em­blem of travel and hos­pi­tal­ity that also re­flects the Sa­mali phi­los­o­phy and vi­sion of creat­ing well-known ho­tel brands and com­pre­hen­sive ex­pe­ri­ences. The logo also sym­bol­izes change, devel­op­ment and growth, in line with Sa­mali’s com­mit­ment to con­tinue ex­plor­ing and in­no­vat­ing. Com­bin­ing the cul­tures and styles found in ev­ery re­gion in a cap­ti­vat­ing mix, each Sa­mali Ho­tel & Re­sort aims to cre­ate and re­flect its own in­di­vid­ual per­son­al­ity, his­tory and sense of place, en­hanc­ing its as­set val­ues, not only in terms of prop­er­ties, but also in hu­man re­sources. The name “Sa­mali” is of San­skrit ori­gin mean­ing “bou­quet” Thus, each ho­tel of the chain is des­ig­nated the name of a spe­cific flower. Sa­mali, con­se­quently, is a flower bou­quet or a col­lec­tion of flow­ers, cre­atively and thoughtfully in­tended for ef­fi­cacy and plea­sure. The Sa­mali Ho­tels & Re­sorts brand com­pre­hen­sively tar­gets the en­tire cus­tomer mar­ket spec­trum, from bud­get trav­ellers to the well-heeled elite. Named af­ter dif­fer­ent flow­ers in line with the Sa­mali metaphor of a bou­quet, each brand of Sa­mali Ho­tels and Re­sorts is de­fined by clearly spec­i­fied char­ac­ter­is­tics and price points, sup­ported by ap­pro­pri­ate mar­ket­ing:

Ammi Lux­u­ri­ous Col­lec­tion

Lux­u­ri­ous and Elegant 5 Rave­nala Ac­com­mo­da­tions Key­words: Lux­u­ri­ous, warm, wel­com­ing, gra­ciously re­fined

Al­lium Up­scale Col­lec­tion

Stylish and At­trac­tive 4 Rave­nala Prop­er­ties Key­words: Friendly, func­tional, highly pro­fes­sional

Arum Trav­eller Col­lec­tion

Mod­ern and Warm 3 Rave­nala Ho­tels Key­words: Wel­com­ing, func­tional, warm, value for money, pro­fes­sional

Asoka Bed & Break­fast Col­lec­tion

Qual­ity and Com­fort 2 Rave­nala Lodg­ings Key­words: En­er­getic, color­ful, cheer­ful, straight­for­ward, best value for money yet above its di­rect com­peti­tors Re­cently, Sa­mali Ho­tels and Re­sorts launched its first up­scale ho­tel col­lec­tion, The Al­lium Air­port Ho­tel in De­cem­ber 2013. The ho­tel of­fers fresh 157 gue­strooms and suites in ur­ban-style ac­com­mo­da­tions, a warm wel­come and friendly ser­vice com­ple­mented with the ever-charm­ing Paris-Lyon cafe which of­fers a sim­ple jour­ney tainted with French charm, in the mid­dle of the bustling city of Jakarta. Soon to be opened in 2014 to 2016 are sev­eral brands: Ammi Cepu, Ammi Jakarta, Ammi Medan, Arum Jogja, Arum Ni­farro, Asoka Ban­jar­masin and Asoka De­pok. The other ser­vices of Sa­mali’s brand in­clude Sa­mali Cater­ing, which of­fers a Chef on Call ser­vice, School Cater­ing Man­age­ment, and there is also The SGB Learn­ing Cen­ter in Pun­cak, which of­fers a sooth­ing re­treat for en­er­giz­ing the busi­ness and leisure wan­derer. Sa­mali Ho­tels & Re­sorts aims to build sig­na­ture prod­ucts and ser­vices of qual­ity, op­er­ated in a pro­fes­sional man­ner for guests, in­vestors and the com­mu­nity with ded­i­cated and self­mo­ti­vated em­ploy­ees. By be­ing con­sis­tent in its ef­forts to in­crease brand recog­ni­tion, peo­ple who stay at Sa­mali Ho­tels & Re­sorts will feel a dif­fer­ent ex­pe­ri­ence, to be a part of the brand’s dreams and places, and to ex­pe­ri­ence the brand’s phi­los­o­phy: To pro­vide ex­cel­lent ser­vice to ev­ery Sa­mali Ho­tels & Re­sorts guest through all five senses: Hear­ing, Touch, Taste, Sight & Scent (HOTS/Har­mony of the Senses).

Sa­mali Ho­tels & Re­sorts

PT. Lin­tas In­sana Wis­esa Jalan Dar­mawangsa X no. 86 Jakarta - In­done­sia contact@samal­i­ho­tels.com www.samal­i­ho­tels.com

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