Top-Notch Service Excellence
Samali Hotels & Resorts is currently one of the fastest-growing hotel operators in Indonesia, Dennis Latif had chance to talk with some extraordinary men and a woman behind Samali Hotels & Resorts and got to know about the group’s remarkable philosophy, objectives and strategy, as well as a little about their personal lives.
MR.ADRIAN BRAMANTYO (CEO)
As CEO of Samali Hotels & Resorts, can you tell us a little about your current duties and responsibilities?
As CEO, I have to manage the entire strategic plan for now and for the future development of the company. Basically, I have to make sure that everything goes well from design, project process, construction and set-up for the operator of ‘Service Excellence’, because Samali Hotels & Resorts has three pillars that are symbolised in the logo; concept planning, construction and service excellence. In order to achieve our vision and mission, everyone in the Samali Hotels & Resorts group must have a good understanding of these three pillars, as I never tire of reminding them.
You are the man behind Samali Hotels & Resorts strategic direction and competitive positioning. Would you share with us a little about your strategic plan?
In terms of position, Samali Hotels & Resorts tries to be a leader in the market, we have two-, three-, four- and five-star brands, which are called Ravenala in our terminology. We set a slightly higher standard than any other hotel on the same level in Indonesia, and from there we want to distinguished our hotel from others. For the strategic plan, in the future, we plan to build another 40 hotels by 2020. Currently, we already have the land, the plans for land aquisition, construction , etc. Apart from that, we also want to always build our human resources; we are looking for people who are willing to grow with Samali Hotels & Re- sorts to fit in with our strategy, vision and mission. In order to maximise our human resources, we have built our own learning centre in Cilember. We want everyone in this company to have what it takes to be a leader, regardless of any position they had before.
What is your main value in developing and managing hotels?
Of course the people inside Samali Hotels & Resorts, followed by knowledge and vision. If you have the right people, knowledge and vision, you will have a good-quality operator that will answer all the hotel issues in the future.
What makes Samali Hotels & Resorts stand out from any other hotel at the same level?
We have focused on our ‘Service Excellence’, and then we set higher standards. Let’s say if we look at our three-, four- and five-star hotels, their rooms are physically larger , and other facilities such as restaurants are better. We also have a beautiful and unique design for the properties, such as the shape of Allium Hotel Tangerang now, which leans.
MR. SYLVAIN JULIEN (FOUNDER)
Please share with us your opinion about the hospitality industry in Indonesia today
If you travel here and there in Indonesia, you will see that the hospitality industry in Indonesia has grown steadily and quite fast in the past few years. Some official reports show that standard occupancy is up, foreign arrivals are on the rise; for example in 2004 there were 205 million tourists in Indonesia but in 2014, there are 400 million. This means that much has happened in the hospitality industry in Indonesia in just a few years. It also means that 100,000 rooms are required to host these additional travellers to Indonesia, which is the equivalent of 800 additional hotels in the next 10 years. In my opinion, the hospitality industry in Indonesia is booming; it is a huge opportunity for investors and will represent a big development in Indonesia’s tourism industry.
Left To Right: Mrs. Fiskarani S. Sugandi , Mr. Adrian Bramantyo & Mr. Sylvain Julien
Mr. Adrian Bramantyo (CEO)