Emi­rates In­tro­duces New Range of Com­forts in First and Busi­ness Class

Maxx-M - - COVER STORY -

Emi­rates has en­hanced com­fort in the air with a host of ex­clu­sive, new prod­ucts in­tro­duced to its First and Busi­ness Class cab­ins. Cus­tomers will travel in lux­ury with new ad­di­tions including First Class lounge wear, lux­ury blan­kets, skin­care from VOYA and a new range of amenity kits from Bul­gari. Emi­rates’ on­go­ing in­vest­ment in prod­uct re­in­forces its em­pha­sis on com­fort, en­hanc­ing the travel ex­pe­ri­ence. The air­line has part­nered with ex­perts in their re­spec­tive fields and no at­ten­tion to de­tail has been spared in the lux­ury prod­uct over­haul.

Sleep Well

For a com­fort­able night’s sleep on board the air­craft, Emi­rates has in­tro­duced the world’s first mois­tur­is­ing lounge wear de­signed for an air­line. It will be avail­able in the First Class cabin on overnight long haul flights. In part­ner­ship with Ma­trix, the suits use Hy­dra Ac­tive Mi­cro­cap­sule Tech­nol­ogy de­signed to keep skin hy­drated dur­ing the flight. The pa­tented tech­nol­ogy uses bil­lions of cap­sules ap­plied to the fab­ric which gen­tly re­leases nat­u­rally-mois­tur­is­ing Sea Kelp dur­ing move­ment. Sea Kelp, a brown sea al­gae or sea­weed nor­mally found in the Antarc­tic Ocean, is known to be rich in nu­tri­ents that hy­drate skin while re­tain­ing mois­ture, es­pe­cially use­ful in an air­craft en­vi­ron­ment. The Mi­cro­cap­sule Tech­nol­ogy of the lounge wear locks in the mois­turiser for up to 10 washes so cus­tomers can re-use them. The suits in­clude match­ing slip­pers and eye mask and come in a stylish felt pouch. For added com­fort, Emi­rates of­fers a plush, faux sheep-skin blan­ket in First Class. The soft and lux­u­ri­ous com­forter is on board and also sold at the Emi­rates Of­fi­cial Store. Busi­ness Class cus­tomers can also look for­ward to newly-in­tro­duced soft du­vets in char­coal grey on their next flight.

Wake Up Re­freshed

To com­plete the re­lax­ing travel ex­pe­ri­ence, a new range of lux­ury spa prod­ucts are now avail­able both on board and on the ground from award-win­ning Ir­ish brand VOYA. Cre­ated ex­clu­sively for Emi­rates, this skin­care line in­cludes sham­poo, con­di­tioner, body wash, cleanser, body mois­turiser, hand wash, soap and hand cream. It will be avail­able in the sig­na­ture A380 shower spa on board and selected prod­ucts in Emi­rates’ air­port lounges. The hand and body cream can also be found in the First and Busi­ness Class wash­rooms. VOYA’s line of skin­care is made from sus­tain­able or­ganic sea­weed which has been hand har­vested in Sligo, Ire­land. The brand is a main­stay in lux­ury bou­tique spas world­wide and is now avail­able in the skies on Emi­rates. Emi­rates has also part­nered with lux­ury Ital­ian brand Bul­gari for its lat­est de­signs of the air­line’s ex­clu­sive kit bags. The new set of amenity kits for both First and Busi­ness Class fea­ture Bul­gari’s woody flo­ral fra­grance – Eau Par­fumée au thé noir - and con­tain skin­care essen­tials to keep cus­tomers feel­ing fresh and pam­pered through­out the flight. The First Class kit bags, made from fine leather, come in eight de­signs in char­coal grey for men and pale grey for women. Eight ad­di­tional de­signs are avail­able in Busi­ness Class – four for men and four for women. The amenity kits are avail­able on long-haul overnight flights. Cus­tomers can en­joy gourmet, re­gion­ally in­spired menus on board, paired with Emi­rates’ world class wine pro­gramme fea­tur­ing the finest cham­pagnes and wines from around the world. Pas­sen­gers in all classes can en­joy Emi­rates’ multi-award win­ning‘ ice’ Dig­i­tal Widescreen with more than 2,500 chan­nels of on de­mand en­ter­tain­ment including movies, TV pro­grams, mu­sic and pod­casts. Emi­rates’ pre­mium on­board ex­pe­ri­ence is com­ple­mented by on ground com­fort with a net­work of 40 ded­i­cated Emi­rates Lounges lo­cated within ma­jor air­ports around the globe - all de­signed with the same at­ten­tion to de­tail and ex­cep­tional ser­vice. First and Busi­ness Class pas­sen­gers can also travel to and from the air­port via Emi­rates’ com­pli­men­tary Chauf­feur­drive ser­vice.

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