Reeza Budhisurya is not the kind of man to settle for a routine job. “if i’ve worked in a company for a year and if they’re not moving me to different departments and there’s nothing new for me there, i’ll just quit,” declares the go-getting co-founder of Opco indonesia. his company is a trendsetter in conceptualising, developing and operating concept food and beverage brands. its impressive portfolio includes Portico, stark Beer, Liberica Coffee and yellowfin.
“i get ideas from everywhere,” Budhisurya goes on. “i am inspired by many things when i’m travelling, which i do a few times a year, or when i’m surfing the net, or talking to friends or clients, or just thinking about past experiences. i usually sum a business idea up into a concept presentation, which i then spend long hours preparing and perfecting.”
in 2014, Opco’s Liberica Coffee chain expanded to nine outlets: five in Jakarta, three in other indonesian cities and one in Melbourne, australia. “We opened the one in Melbourne in May, and we’re really proud to have taken an indonesian brand overseas,” says Budhisurya. “People are always looking for new lifestyle concepts and culinary journeys. Jakarta is quite advanced in this area compared to many other cities in asia.”
his first job was a two-year stint at Victoria’s secret, the largest american retailer of lingerie. “My parents were in the garment industry, so i joined Victoria’s secret when i was living in Columbus, Ohio,” he explains. “i tried F&B after that. My biggest achievement was being promoted to manager within a month of joining Rooster’s, an american chain restaurant. i enjoy creating new F&B concepts. That’s what motivates me as a restaurateur.”