De­li­cious con­cepts

Prestige Indonesia - Lifestyle - - CONTENTS -

Reeza Bud­hisurya is not the kind of man to set­tle for a rou­tine job. “if i’ve worked in a com­pany for a year and if they’re not mov­ing me to dif­fer­ent de­part­ments and there’s noth­ing new for me there, i’ll just quit,” de­clares the go-get­ting co-founder of Opco in­done­sia. his com­pany is a trend­set­ter in con­cep­tu­al­is­ing, de­vel­op­ing and op­er­at­ing con­cept food and bev­er­age brands. its im­pres­sive port­fo­lio in­cludes Por­tico, stark Beer, Liber­ica Cof­fee and yel­lowfin.

“i get ideas from ev­ery­where,” Bud­hisurya goes on. “i am in­spired by many things when i’m trav­el­ling, which i do a few times a year, or when i’m surf­ing the net, or talk­ing to friends or clients, or just think­ing about past ex­pe­ri­ences. i usu­ally sum a busi­ness idea up into a con­cept pre­sen­ta­tion, which i then spend long hours pre­par­ing and per­fect­ing.”

in 2014, Opco’s Liber­ica Cof­fee chain ex­panded to nine out­lets: five in Jakarta, three in other in­done­sian cities and one in Mel­bourne, aus­tralia. “We opened the one in Mel­bourne in May, and we’re re­ally proud to have taken an in­done­sian brand over­seas,” says Bud­hisurya. “Peo­ple are al­ways look­ing for new lifestyle con­cepts and culi­nary jour­neys. Jakarta is quite ad­vanced in this area com­pared to many other cities in asia.”

his first job was a two-year stint at Vic­to­ria’s se­cret, the largest amer­i­can re­tailer of lin­gerie. “My par­ents were in the gar­ment in­dus­try, so i joined Vic­to­ria’s se­cret when i was liv­ing in Colum­bus, Ohio,” he ex­plains. “i tried F&B af­ter that. My big­gest achieve­ment was be­ing pro­moted to man­ager within a month of join­ing Rooster’s, an amer­i­can chain restau­rant. i en­joy creat­ing new F&B con­cepts. That’s what mo­ti­vates me as a restau­ra­teur.”

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