Uni­ver­sal ap­peal

Prestige Indonesia - Lifestyle - - CONTENTS -

Most home own­ers in Jakarta who want to cre­ate a high-end space with a clean, con­tem­po­rary aes­thetic know just the right per­son to call: the hugely tal­ented Yuni Jie. the highly ac­claimed in­te­rior de­signer and au­thor is known for her abil­ity to trans­form any space into some­thing chic and so­phis­ti­cated, yet warm and invit­ing at the same time.

Per­haps what’s a lit­tle less known about Yuni is that she is also a fur­ni­ture de­signer. through a col­lab­o­ra­tion with Vi­vere, a high-end home fur­ni­ture re­tailer, Yuni has cre­ated two sep­a­rate home fur­ni­ture col­lec­tions: Maha and raya. the lat­ter was launched in Au­gust 2014. “Maha, my first col­lec­tion in 2007, was re­ally suc­cess­ful,” Yuni says. “that’s why they wanted to col­lab­o­rate with me again, as an out­side de­signer work­ing within their com­pany.”

when Vi­vere ap­proached Yuni for a sec­ond fur­ni­ture col­lab­o­ra­tion, she used her creative free­dom to do some­thing she has never done be­fore. “this col­lec­tion, raya, is in­spired by the rich­ness of In­done­sian cul­ture,” says the Pratt In­sti­tute, new York alumna with a Mas­ter’s De­gree in In­dus­trial De­sign. “I feel like for as long as I’ve been a de­signer, I haven’t re­ally drawn on In­done­sia for in­spi­ra­tion. But this is where I live. why not take in­spi­ra­tion from In­done­sia, which is so plen­ti­ful in cul­ture?”

Af­ter months of de­sign­ing, what re­sulted is a ca­sual yet elegant col­lec­tion of con­tem­po­rary fur­ni­ture with just the right touch of tra­di­tional In­done­sian charm. “the raya col­lec­tion is made up of 33 pieces, from fur­ni­ture like ar­moires to ac­ces­sories like ta­ble run­ners,” says Yuni. “each piece was in­spired by In­done­sian cul­ture. For ex­am­ple, I took my in­spi­ra­tion from a mo­tif in batik Kawung, but I sim­pli­fied it and made it a lit­tle geo­met­ri­cal. there was a book case in­spired by ikat. I wanted to take the rich­ness of In­done­sian cul­ture and steer it to­wards a more in­ter­na­tional look.”

with years of mat­u­ra­tion be­tween her first and sec­ond fur­ni­ture col­lec­tions, Yuni cer­tainly ben­e­fit­ted from a new-found fur­ni­ture savvy. “From the aes­thetic, Maha is more mas­cu­line, heav­ier, thicker,” Yuni says of her first fur­ni­ture col­lec­tion. “raya is much more slim, so­phis­ti­cated. I de­signed Maha in 2007, and my mind has cer­tainly ma­tured since then.

“For raya, I was braver with the ma­te­ri­als I chose. As a de­signer, I want to pro­tect the man­u­fac­turer. Fur­ni­ture is ac­tu­ally re­ally easy to repli­cate. to avoid peo­ple mak­ing copies of our fur­ni­ture, I tried my best to make the manufacturing of a sin­gle prod­uct hap­pen across three dif­fer­ent lo­ca­tions. Vi­vere it­self has its strength in wood, so all of the wood came from them. But the han­dle and other el­e­ments of the pieces were made by other man­u­fac­tur­ers.”

Yuni dis­closes that work­ing in in­te­rior de­sign and fur­ni­ture de­sign has its dif­fer­ences. “when I de­sign an in­te­rior, I typ­i­cally do projects for high-end res­i­dences, which is very per­sonal. the chal­lenge in do­ing this fur­ni­ture col­lec­tion is it has to be uni­ver­sal. It has to be able to reach into al­most ev­ery­one’s aes­thetic. that’s one of the big­gest chal­lenges in terms of de­sign. on top of that, you have to de­sign some­thing that is time­less. I don’t want to look at my de­sign in five years and think that it looks dated. An­other thing is de­sign­ing some­thing that is durable. so there are a lot of as­pects to con­sider when de­sign­ing some­thing: uni­ver­sal, time­less, durable and an­other thing, which is very im­por­tant, is it’s er­gonomic. It’s very hard to de­sign some­thing that is very er­gonomic, es­pe­cially a chair.

“I re­ally love the chal­lenge though. I like that through in­te­rior de­sign. I can work with clients to cre­ate some­thing more per­sonal. I also like that, with fur­ni­ture de­sign, I get to cre­ate some­thing while be­ing pub­lic­minded. one of my goals is to col­lab­o­rate with in­ter­na­tional brands. so I’ve started with lo­cal brands here, but hope­fully in the fu­ture I can do a fur­ni­ture col­lec­tion for the global mar­ket. I’d re­ally love to bring In­done­sian aes­thet­ics to a more in­ter­na­tional mar­ket, but I’d want to do it in a way that takes the lines of In­done­sian tra­di­tional de­sign to be rein­ter­preted in a way that works with mod­ern de­sign - some­thing more sub­tle. that way it has a more uni­ver­sal ap­peal.”

With her fur­ni­ture de­signs, the ac­claimed in­te­rior de­signer takes the rich­ness of In­done­sian cul­ture and gives it an in­ter­na­tional look


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