GIOR­GETTI

Mak­ing a Dif­fer­ence

Prestige Indonesia - Lifestyle - - LUXURY LIVING -

Gior­getti, a lead­ing player in con­tem­po­rary Ital­ian de­sign, re­turns as an ex­hibitor at Salone del Mo­bile 2016 with a com­plete in­te­rior de­sign pro­ject that re­veals a per­fect bal­ance be­tween crafts­man­ship and in­dus­trial in­no­va­tion. The ex­cel­lence of Ital­ian de­sign is clear from the se­lec­tion of ma­te­ri­als, the at­ten­tion to de­tails and the search for prac­ti­cal fin­ish­ing touches, which demon­strate a com­pre­hen­sive ap­proach to con­tem­po­rary liv­ing.

From new pieces to restyled iconic prod­ucts, Gior­getti presents some­thing com­pletely dif­fer­ent: a co­her­ent kitchen with its own care­fully con­sid­ered in­te­rior de­sign. Strong, lin­ear, geo­met­ric shapes, in a con­tem­po­rary style and with ex­clu­sive fin­ish­ing touches that can be en­tirely cus­tomised to suit the client’s re­quire­ments and pref­er­ences; these are the main char­ac­ter­is­tics of this kitchen, where at­ten­tion to de­tail, as with all Gior­getti de­signs, makes the dif­fer­ence. With this pro­ject, on show both at Salone del Mo­bile and at Gior­getti Ate­lier in Via Ser­bel­loni, Mi­lan, the firm adds another line to its range of fur­nish­ing so­lu­tions and af­firms its abil­ity to work in any field of de­sign. This de­vel­op­ment has in­spired Gior­getti to de­sign and de­velop a range of ex­clu­sive and per­son­alised dec­o­ra­tive items this year: from lamps to rugs, but also ac­ces­sories in­clud­ing vases and sets to com­ple­ment the bar area.

In a dis­play area ar­ranged over two floors, de­signed with ar­chi­tec­tural rigour and set up at the Salone del Mo­bile, Gior­getti presents its work through a suc­ces­sion of warm yet sim­ple rooms in which wood, in all its pu­rity, beauty and light­ness is com­ple­mented by tex­tile de­tails and items in glass. The ar­chi­tec­tural scenes, re­vealed through a thin layer, high­light the func­tions of the in­di­vid­ual pieces. The in­ter­ac­tion is cre­ated by a sys­tem of screens in the cen­tral cor­ri­dor that il­lus­trate the world of Gior­getti. Ref­er­ence to the do­mes­tic en­vi­ron­ment is also present, es­pe­cially in the last part of the ex­hibit, where the dis­play is trans­formed into a gen­uine home, high­light­ing the firm’s in­creased tal­ent for cre­at­ing com­plex ar­chi­tec­tural so­lu­tions and projects. For Salone del Mo­bile 2016, Gior­getti also re- works some of the cat­a­logue de­signs to make them more prac­ti­cal and com­fort­able.

In terms of new prod­ucts, there are fresh de­signs cre­ated in col­lab­o­ra­tion with Carlo Colombo and Roberto Lazze­roni. This con­sol­i­dated group of de­sign­ers is joined by the creative tal­ents of Alessio De Francesco, a new face on the Ital­ian de­sign scene, high­light­ing how Gior­getti strives to give space and vis­i­bil­ity to new ar­chi­tects.

This is a com­mit­ment that the firm has pur­sued this year through the Isti­tuto Marangoni’s School of De­sign in Mi­lan: Gior­getti has pro­vided sup­port for the Mas­ter’s in Ital­ian Prod­uct De­sign and will an­nounce the best de­signs to come out of the course at an up­com­ing spe­cial event.

The ver­sa­til­ity of Gior­getti’s col­lec­tions is clear in the show­rooms at the Via Ser­bel­loni Ate­lier, where very dif­fer­ent pieces fit to­gether har­mo­niously to make the space. To­gether they de­fine the Gior­getti life­style in a new gen­er­a­tion con­cept that sub­sti­tutes the tra­di­tional show­room, pre­sent­ing an el­e­gant do­mes­tic en­vi­ron­ment. It is an ex­clu­sive at­mos­phere that of­fers a fresh per­spec­tive on con­tem­po­rary liv­ing.

Gior­getti is ex­clu­sively avail­able through Prodotti Indonesia

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