PROB­LEM SOLVER

Alvin Tjitrowirjo

Prestige Indonesia - Lifestyle - - CONTENTS -

“When de­sign­ing A prod­uct, it should solve a prob­lem. If it doesn’t solve a prob­lem, then you shouldn’t de­sign it,” de­clares Alvin Tjitrowirjo, founder of de­sign firm Alvint Stu­dio and fur­ni­ture brand Alvint. “That’s what we want to do with this brand, be­cause our aim is to mod­ernise the fur­ni­ture in­dus­try of In­done­sia. We want peo­ple to per­ceive us as one of the few brands that of­fers mod­ern In­done­sian de­sign. Part of our mis­sion is to pre­serve our lo­cal her­itage through our choices of ma­te­ri­als. Be­sides rat­tan, I have ex­per­i­mented with bam­boo, mar­ble, stone and teak.”

An early fas­ci­na­tion with au­to­mo­tive de­sign led Tjitrowirjo to pur­sue In­dus­trial De­sign at RMIT Uni­ver­sity in Mel­bourne. Af­ter grad­u­at­ing, he joined the Mel­bourne Move­ment of young de­sign­ers. His Bell Chair was ex­hib­ited at Salone Satel­lite in Mi­lan in 2005. He re­turned to In­done­sia the fol­low­ing year and be­came in­volved in suc­cess­ful col­lab­o­ra­tions with var­i­ous brands. He then pur­sued a mas­ter’s de­gree in prod­uct de­sign at Isti­tuto Eu­ropeo di De­sign (IED) in Madrid, where he did an as­sign­ment with Dutch de­signer Mar­cel Wan­ders.

Soon af­ter com­plet­ing his stud­ies in Spain, Tjitrowirjo started his own fur­ni­ture brand in In­done­sia. “When I came back to In­done­sia, I

“When de­sign­ing a prod­uct, it should solve a prob­lem. If it doesn’t solve a prob­lem, then you shouldn’t de­sign it”

made a point of study­ing, In­done­sian crafts­men at work, and mar­velled at their abil­ity and ded­i­ca­tion,” he re­calls. “Yet 10 years ago, no one was do­ing much of any­thing to pro­mote In­done­sian cul­ture through de­sign. That was so frus­trat­ing for me. That was what drove me to cre­ate my own brand.”

Last year, Alvin was in­vited to par­tic­i­pate in the XXI Tri­en­nale ex­hi­bi­tion “Ala­mak!” in Mi­lan. He show­cased two pieces made with rat­tan: An­gan and Lump­ing. An­gan (Day­dream) is a sus­pended shelf made of rat­tan poles that form a cage-like sil­hou­ette bound to un­coated brass shelves fixed with leather. Lump­ing is a rock­ing horse with a graph­i­cal wo­ven-tex­tured body made of rat­tan.

Last Fe­bru­ary, Tjitrowirjo par­tic­i­pated in one of Europe’s most pres­ti­gious home dé­cor exhibitions: Am­bi­ente 2017 in Frank­furt. He was one of six de­sign­ers rep­re­sent­ing In­done­sia, and he also cre­ated the coun­try’s booth. In April, he took part in Salone del Mo­bile in Mi­lan. At both events, the de­sign­ers were sup­ported by the In­done­sian Cre­ative Econ­omy As­so­ci­a­tion (Bekraf).

“We re­ceived a pos­i­tive re­sponse at both exhibitions,” says Tjitrowirjo. “A lot of the vis­i­tors were im­pressed that In­done­sians can pro­duce such high-qual­ity fur­ni­ture. This was heart­en­ing be­cause one of our most im­por­tant ob­jec­tives was to pro­mote In­done­sia’s cre­ativ­ity in the West. Now, they know that we’re not just a coun­try that ex­ports raw ma­te­ri­als. In­done­sian can also of­fer cre­ativ­ity and crafts­man­ship.”

Tjitrowirjo has launched his lat­est col­lec­tion, New Age Lux­ury, in col­lab­o­ra­tion with fur­ni­ture brand Saniharto. The de­signs come in a calm colour palate and they in­cludes din­ing chairs, lounge chairs, cre­den­zas and beds.

“We want to re­de­fine con­tem­po­rary lux­ury in In­done­sia with this col­lec­tion,” as­serts Tjitrowirjo. “Con­sumers to­day are more aware of what makes good de­sign than they were in the past. They pay at­ten­tion to smaller de­tails and also to the qual­ity of prod­ucts. Our de­signs are un­der­stated and sim­ple be­cause we be­lieve that lux­ury prod­ucts should be sub­tle. They need to be rel­e­vant for a long time. You can’t call some­thing lux­u­ri­ous if you can only use it for two years and then it’s out of fash­ion. It should be able to last much longer than that.”

What has Tjitrowirjo learned over the past decade? “The most valu­able lessons have come from trav­el­ling, both in In­done­sia and out­side,” he replies. “I have said that de­sign is a tool to solve prob­lems. We want to keep do­ing so by re­spect­ing tra­di­tion and our cul­ture, and with­out de­stroy­ing the planet.

“At Alvint Stu­dio, we are cur­rently fo­cus­ing on our de­sign ser­vices, and on ex­pand­ing and strength­en­ing our ca­pa­bil­i­ties. We want clients to see our work as a tool to cre­ate busi­ness so­lu­tions, while hav­ing a pos­i­tive im­pact on so­ci­ety. We are keen to work with peo­ple who want to in­vest in cre­ativ­ity, whether it’s res­tau­rants, ho­tels or re­tail­ers. In the fu­ture, we hope to be­come a leader in the con­tem­po­rary de­sign world - not just in In­done­sia, but in Asia.”

NEW AGE LUX­URY COL­LEC­TION BY ALVIN TJITROWIRJO AND SANIHARTO

clock­wise from above: ONE OF TJITROWIRJO’S HOME IN­TE­RIOR PROJECT (POOL AREA THAT CON­NECTS THE DIN­ING AREA, BED­ROOM AND KITCHEN); MALYA HIGHBACK CHAIRS BY ALVINT; STATUA ROOM DIVIDER AND RUU LOUNGE CHAIR FROM NEW AGE LUX­URY COL­LEC­TION

clock­wise from above: ALVIN TJITROWIRJO; LUMP­ING ROCK­ING HORSE IN THE COLOUR AMARETTO BY ALVINT

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.