Inspired by the red pine tree
SULWHASOO, THE SOUTH KOREAN brand that “upholds the beauty of harmony and balance with Asian philosophy and wisdom”, has launched its third generation of premium antiaging solutions, the Timetreasure Line.
The new skincare collection boasts upgraded ingredients, such as the red pine tree, which has long been considered a symbol of strong vitality and long lasting youth. It thrives in harsh conditions, forming lush forest while keeping its features intact for a long time.
Inspired by the tree’s qualities, Sulwhasoo has taken its anti-aging research to a new height. They discovered a skin vitality enhancer called the age-defying De-Aging Active (DAA) that can be found in Korean red pine trees. Its concentrations are able to stimulate the creation of the skin’s longevity gene that repairs the skin from damage caused by aging.
After the complex 11-step refining process followed by Sulwhasoo’s proprietary POJE Optimizing Process called Red Pine Concentration process, DAA is enriched with 33 times greater efficacy. Sulwhasoo’s advanced capsulation technologies enhance the delivery of active ingredients and ensure that the vitality of red pine can quickly reach deeper layers of skin weakened by aging.
An important part of the lineup is Timetreasure Renovating Eye Serum. It is a weightless serum that seeps lightly into the skin to quickly deliver active ingredients to the sagging skin around the eyes. The creamy, delicate formula gently absorbs into the skin, minimising the risk of skin irritations. Moreover, the upgraded DAA rejuvenates and firms up the thin skin around the eyes.
The serum also comes with the Golden Eye Care Massager, which has been designed specifically for the delicate skin around the eyes and considering the applied force, surface areas, and pressure. The tool helps the efficacy of the serum to penetrate deeper into the skin while also brightening and firming the skin, thanks to its unique functions tailored to four different areas around the eyes.
Exuding the fresh scent of pine forests, Sulwhasoo Timetreasure Line also includes Timetreasure Renovating Water EX, Timetreasure Renovating Emulsion EX and Timetreasure Renovating Cream EX.