Natali Ar­dianto

Dig­i­tal thinker

Prestige Indonesia - - Sulwhasoo -

NATALI AR­DIANTO DE­SCRIBES him­self as a web en­tre­pre­neur, fu­tur­ist and tech­nol­o­gist. The 36-year-old tech­preneur is a co­founder and Chief Tech­nol­ogy Of­fi­cer of, Ur­bane­ and Golf­ne­sia. com, and de­scribes him­self as an ini­tia­tor of #Star­tupLokal com­mu­nity. bills it­self on the Ap­ple store as “the first and the most com­plete on­line travel agent in In­done­sia that meets your trav­el­ling needs from flight ticket, train, ho­tel book­ing, events and car rental”.

Ar­dianto earned a Bach­e­lor’s de­gree in Com­puter Science and a Master’s in In­for­ma­tion Tech­nol­ogy from Univer­sity of In­done­sia. “I’m a pro­fes­sional tech­nol­o­gist in the field of dig­i­tal mar­ket­ing and brand­ing with a vast knowl­edge of the dig­i­tal in­dus­tries,” he says. “I’m one of the few thinkers in the In­done­sia e-busi­ness, with over 25 years of ex­pe­ri­ence in pro­gram­ming and 16 years’ ex­pe­ri­ence in the web in­dus­try. I have loved the tech­nol­ogy world since I was nine years old. In sixth grade, I coded my first com­puter pro­gramme. From then on, my pas­sion has been to cre­ate prod­ucts us­ing codes. I learned sev­eral pro­gram­ming lan­guages and was in TOKI ( In­done­sia’s Com­puter Olympic Team) when I was in se­nior high school. I made my first pro­fes­sional web­site when I was 16. I’m lucky to have found my pas­sion at such an early age.”

The tech­preneur says a great en­tre­pre­neur must de­velop a strong soft skill set if they want to suc­ceed. “The big­gest chal­lenge for me in run­ning an on­line busi­ness is not the tech­nol­ogy, but rather the hu­man re­sources,” he ad­mits. “A typ­i­cal tech en­tre­pre­neur thinks the world is all about ones and zeros. They need to sharpen their soft skills to be able to un­der­stand peo­ple and in­flu­ence them to go in the same di­rec­tion that they en­vi­sion for their busi­ness.”

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