CELEBRATING TRUE ECCENTRICS
In Gucci’s Cruise 2018 advertising campaign, Creative Director Alessandro Michele celebrates “genuine nonconformists and eccentrics”. Setting the campaign in Rome, the house cast a wide portfolio of talents, including actress Chiara Mastroianni, film producer Givera Elkann and actor Alessandro Borghi, who was MC of this year’s Venice Film Festival.
The campaign was shot by veteran British photographer - and eccentric - Mick Rock, known for his work decades ago with the likes of Pink Floyd, David Bowie, Blondie and The Ramones.
“Set in ornate Roman apartments and neighbourhood parks, Rock’s candid representations of the subjects are captured in bright and intimate studio portraits,” says the house. “The charisma of the characters takes front seat, together with the elaborately detailed and colourful collection.”