Helga Angelina Tjah­jadi

Con­scious eater

Prestige Indonesia - - Sulwhasoo -

HELGA ANGELINA TJAH­JADI had some health is­sues when she was young, but that all changed after she be­came a veg­e­tar­ian as a teenager. Now the 26-year-old so­cial en­tre­pre­neur is help­ing oth­ers dis­cover the de­lights of healthy eat­ing through Bur­greens, which serves up veg­gie burg­ers, cre­ative plant-based meals, ve­gan desserts and treats, and Su­per­food smooth­ies at venues in Pa­cific Place, the Dar­mawangsa area, Te­bet and Pon­dok In­dah.

“I’ve been pas­sion­ate about healthy food since I was 15,” says Helga. “That’s why I de­cided to change my diet and life­style at such a young age, and I ex­pe­ri­enced rapid heal­ing through nu­tri­tion as a re­sult.” She and her hus­band, Max Man­dias, founded Bur­greens in 2013. They first met when she was study­ing for her Bach­e­lor of Com­mu­ni­ca­tion de­gree in the Nether­lands.

“Max also be­came a veg­e­tar­ian about four years ago, after he read a re­port that eat­ing plant-based foods is one of the most ef­fec­tive ways to re­verse cli­mate change,” says Helga. “We were brain­storm­ing about how we could es­tab­lish a so­cial busi­ness to pro­mote con­scious eat­ing, which is about how the food di­rectly im­pacts our health, an­i­mal wel­fare, the wel­fare of farm­ers and en­vi­ron­men­tal sus­tain­abil­ity. That’s why we con­duct di­rect sourc­ing from lo­cal farm­ers at a fair-trade price, and why we em­power un­der­priv­i­leged women at our cen­tral kitchen.”

“I wouldn’t call my­self a suc­cess­ful en­tre­pre­neur yet,” says Helga mod­estly. “But in the past three years, I have learned many things about my­self. One of them is about my pur­pose, which is to pro­mote the con­scious liv­ing move­ment and so­cial en­trepreneur­ship to the ur­ban­ites, and to in­te­grate it as much as pos­si­ble into my com­pany.”

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