So­raya Pu­nasharry

Proud daugh­ter

Prestige Indonesia - - Sulwhasoo -

WHEN I WAS grow­ing up, I would ac­com­pany my fa­ther to some of his busi­ness meet­ings. I would meet his clients and soak up ev­ery­thing that was go­ing on,” re­calls 28-year-old So­raya Pu­nasharry. “He taught me ev­ery­thing about the prop­erty busi­ness.”

So­raya’s late fa­ther, Muhy­d­din Z. A Pu­nasharry, was a sub­con­trac­tor to the Pon­dok In­dah Group and Metropoli­tan Land. Pon­dok In­dah Mall and Metropoli­tan Mall in Bekasi were among his projects. In­spired to fol­low in his foot­steps, So­raya es­tab­lished her own prop­erty mar­ket­ing agency, Raya Prop­er­tindo, in 2014. She is cur­rently work­ing with Met­land on One Parc Puri, a 9.7-hectare de­vel­op­ment of of­fices and apart­ments in Tangerang. Her com­pany is also work­ing with Far­point Realty In­done­sia on Verde, a pres­ti­gious apart­ment com­plex, and with Jakarta Se­tiabudi In­ter­na­sional on Se­tiabudi Sky­gar­den, a res­i­den­tial com­plex with two lux­ury condo tow­ers.

So­raya, who holds a busi­ness de­gree from Ger­many’s Univer­sity of Er­furt, cred­its her am­bi­tious na­ture for get­ting her where she is now. “I don’t like to be con­strained by rules,” she smiles. “One of the perks of hav­ing your own com­pany is that you can be as cre­ative as pos­si­ble, with noth­ing lim­it­ing you. But there would be no suc­cess with­out the will­ing­ness to learn and strug­gle. I’m re­spon­si­ble for find­ing and build­ing re­la­tion­ships with in­vestors and busi­ness part­ners. Through this ex­pe­ri­ence, I have learned how to con­trol my emo­tions and how to adapt to dif­fer­ent in­di­vid­u­als.

“My dream is to build a lux­ury re­sort in Banyuwangi, East Java, where Mount Ijen is one of the most stun­ning tourist spots in In­done­sia thanks its blue vol­canic flame. There’s a short­age of qual­ity re­sorts there, so it’s a beau­ti­ful place whose tourism value could be greatly im­proved.”

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