BEAU­TI­FUL BY DE­SIGN

Cindy Craw­ford and other celebri­ties vis­ited Paris in Septem­ber for the launch of Omega’s “Her Time” ex­hi­bi­tion, a cel­e­bra­tion of beau­ti­ful ladies’ watches amid the fan­fare of Fash­ion Week. Peter Zewet re­ports

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a his­toric pri­vate man­sion in Le Marais in Paris, was the lat­est venue for Omega’s “Her Time” ex­hi­bi­tion, which has been show­cased in Mi­lan, Moscow, Shang­hai and Syd­ney. Demon­strat­ing the com­pany’s ded­i­ca­tion to ladies’ watch­mak­ing for over 100 years, the ex­hi­bi­tion dis­played the evo­lu­tion of women’s timepieces at Omega: from early Lepine pendants to the se­cret jew­ellery watches of the 1920s, and to to­day’s Lady­matic and Con­stel­la­tion mod­els.

The line-up of watches on dis­play was com­ple­mented by ex­am­ples of vin­tage art­work and Omega ad­ver­tis­ing, all of which showed women in a va­ri­ety of life­styles and fashions through­out the years. There were three dis­play ar­eas, each rep­re­sent­ing dif­fer­ent eras. Iconic timepieces were dis­played in glass bell jars, while dis­cov­er­able draw­ers fea­tured vin­tage ad­ver­tise­ments.

The open­ing night of the ex­hi­bi­tion on Septem­ber 29 was a grand af­fair, at­tended by celebri­ties and clients from all over the world. “Omega’s women’s watches re­veal some of the most beau­ti­ful de­signs in our his­tory,” said Ray­nald Aeschli­mann, the com­pany’s Pres­i­dent and CEO. “There is so much va­ri­ety and artistry. I’m so proud to bring this ex­hi­bi­tion to Paris, one of the world’s homes of fash­ion.”

He was joined on stage by one of Omega’s clos­est friends, Cindy Craw­ford. The su­per­model has been as­so­ci­ated with Omega since 1995 and is the com­pany’s longest­serv­ing brand am­bas­sador. She brought along her chil­dren, Kaia and Pres­ley, who have be­come the brand’s new­est am­bas­sadors. While hav­ing Kaia and Pres­ley join Omega can be per­ceived as a great way for the com­pany to be­come

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