Tri­awan Mu­naf’s mu­si­cal am­bi­tion & more

The Jakarta Post - JPlus - - Between The Lines - WORDS YU­LIASRI PER­DANI IL­LUS­TRA­TION MUFTY FAIRUZ

Cre­ativ­ity was in Tri­awan Mu­naf’s blood long be­fore he was sworn in as the head of the Cre­ative Econ­omy Agency (Bekraf) last year. In the 1970s, Tri­awan was the vo­cal­ist and key­boardist of Ban­dung-based pro­gres­sive rock band, Gi­ant Step. A decade later, he founded ad­ver­tis­ing agency, Euro RSCG Ad­work, whose cre­ations in­cluded the red-black bull logo for the In­done­sian Demo­cratic Party of Strug­gle (PDI-P). Now, the fa­ther of three, in­clud­ing singer She­rina Mu­naf, is fo­cus­ing his cre­ative en­ergy on ed­u­cat­ing star­tups un­der the pro­gram named Bekraf for Pre-Startup, or BEKup. “Ba­si­cally, we’re like a feeder bus for Tran­s­jakarta, we ac­com­mo­date as many star­tups as we can. We strive to pre­vent them from fail­ing in the early stages.” Al­though it has been years since Tri­awan per­formed with his band, he has never lost his pas­sion for rock mu­sic, in­clud­ing hold­ing on to a mu­si­cal dream.

My best qual­ity ...

Health.

And my worst ...

Heavy pro­cras­ti­na­tor.

Cre­ativ­ity is ...

Rush­ing through my blood­stream.

The most cre­ative per­son I ever met ...

Ad­ver­tis­ing ex­ec­u­tive Neil French was the most cre­ative per­son I ever met back then and I am still im­pressed by him. He in­spired me and had a huge im­pact on me.

And the most cre­ative thing I’ve ever done ...

Cre­ated a con­tro­ver­sial pub­lic ser­vice ad­ver­tise­ment about earth­quakes, which was protested by kyai (Is­lamic teach­ers) and NGOs.

Be­ing part of a band taught me ...

Team­work to achieve har­mony.

And be­ing in the ad­ver­tis­ing in­dus­try taught me ...

To work with a plan.

The best thing about be­ing the Bekraf head ...

Pro­vid­ing the chance for all peo­ple to think that they are cre­ative.

And the least en­joy­able part ...

Rigid bu­reau­cracy.

If I cre­ated a startup, it would be ...

An e-com­merce startup be­cause it has tremen­dous po­ten­tial and en­ables us to de­liver in­no­va­tive prod­ucts to the pub­lic.

Mu­sic that I lis­tened to lately ...

The Bea­tles.

I dream of col­lab­o­rat­ing with ...

Deep Pur­ple.

My big­gest achieve­ment so far...

It is yet to come.

My big­gest fail­ure ...

I feel like I should’ve pur­sued higher ed­u­ca­tion.

When the go­ing gets tough, I ...

Over­come it by ac­cept­ing the prob­lems.

I would never ...

Give up.

What makes me laugh lately ...

The come­back of nar­row-minded New Or­der ideas.

What makes me sad lately ...

A re­li­gion be­ing politi­cized or re­li­gious thug­gery.

Three things that I can’t live with­out...

Fruits, my chil­dren and wife.

If I could go any­where in the world in a sec­ond, it would be ...

Lon­don. I want to watch soc­cer matches. Manch­ester United is my fa­vorite club.

One thing I would change in my­self ...

Time man­age­ment.

And one thing I would change about In­done­sia ...

Make the fi­nan­cial ad­min­is­tra­tion sys­tem in this coun­try more flex­i­ble and ef­fec­tive.

The best ad­vice some­one gave me ...

Fol­low your in­stincts.

My life motto ...

Let it flow.

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