MULTI BINTANG BREWS INCONIC BRANDS THAT SERVE THE GLOBAL COMMUNITY
FOR MORE THAN 80 YEARS, MULTI BINTANG INDONESIA HAS BEEN ONE OF INDONESIA’S MOST SUCCESSFUL BEVERAGE COMPANIES.
Afavorite drink is a matter of choice. But it is a given that the beverage chosen to be served at international gatherings or events must meet generally accepted standards of quality and taste.
Publicly listed beverage producer PT Multi Bintang Indonesia Tbk, with its long and proud history in Indonesia, has already shown that its Bir Bintang brand meets international quality standards as the selected drink for world-class events, including the ongoing APEC meeting in Bali. It is also Indonesia’s favorite beer among its residents and visitors.
”As a reputable and responsible brewer in Indonesia, Multi Bintang focuses on delivering quality products. This commitment to quality has made our products the preferred choice amongst locals and tourists,” said Multi Bintang President Director Michael Chin.
Multi Bintang considers APEC a highly valuable event in displaying our proud product portfolio to the international community.
“Certainly, we all take pride in Indonesia being the host of APEC this year,” he said.
“As part of the international business community and producer of iconic Bir Bintang, Multi Bintang hopes that APEC meetings can run smoothly and produce good results.”
Bir Bintang is produced not only to meet the needs of the local market but also overseas consumers. There is increasing demand for the products from abroad, which according to Chin, has been driven by foreign tourists who are exposed to the product during visits to Indonesia and are left with a positive impression.
“We hope we could meet the increasing demand from export market in the near future, which will lead to Bir Bintang going international and being available in more countries,” he said.
Currently, Multi Bintang exports Bir Bintang to Singapore, Japan, Australia and the Netherlands.
Multi Bintang’s presence has been closely related to Indonesia’s tourism industry.
“Multi Bintang continues to support Indonesia’s tourism through the presence of our products in various tourist spots, hotels, restaurants and cafés across Indonesia,” Chin said.
“Bir Bintang is a product that Indonesian consumers take pride in, and it has also become the favorite of foreign tourists.”
The success of the product is also a boon for local workers.
“Based on a study conducted recently, our industry directly or indirectly employs 250,000 people that are engaged in production process, sales, marketing, raw material distributors, transportation, retail sellers, storage services and also tourism (hotel, restaurant and café businesses),” he said.
PT Multi Bintang Indonesia Tbk was established under the name of N.V. Nederlandsch Indische Bierbrouwerijen in Medan, North Sumatra, in 1931. The company started its operation by opening its first brewery in Surabaya, East Java producing “Java Beer”. The company currently operates two breweries in Tangerang, Banten, and Sampang Agung, Mojokerto, East Java, respectively.
Apart from Bir Bintang, the company is also engaged in the beverage business by producing and marketing beer and soft drinks under the trademarks Heineken®, Bintang Zero and Green Sands in Indonesia.
Chin says the company is proud of its Indonesian heritage.
“With operation more than 80 years in the country, Multi Bintang has become part of Indonesia’s history. The company is also amongst the very first companies listed on Indonesia Stock Exchange.”
Strong commitment on the part of employees and their spirit to place quality and innovations as a top priority have contributed to its flourishing operations.
“On top of that our product, Bir Bintang, as Indonesia’s iconic brand, has won various international awards thank to its taste and quality. This has become a product that Indonesia takes pride of and increasingly popular among foreign consumers,” he said.
“We are committed to growing together with Indonesia and providing better services to consumers.”