Out­back Steak­house: more than just a restau­rant


The Jakarta Post - Magazine - - NEWS -

Walk into the friendly, ca­sual am­biance of the restau­rant and be im­mersed in its con­tem­po­rary dé­cor, which cel­e­brates au­then­tic Aus­tralian vis­ual arts. At Out­back, the at­ti­tude to­ward life is laid-back and down to earth. Its a per­fect venue to take a tem­po­rary break from the daily hustle-and­bus­tle and just enjoy good food.

The restau­rant takes food se­ri­ously: food is a story of big, bold, high-qual­ity fla­vors pro­duced through con­sis­tency and prepa­ra­tion. Through the food and ex­cel­lent ser­vice pro­vided by Out­back staff mem­bers, you are guar­an­teed to enjoy a unique and grat­i­fy­ing din­ing ex­pe­ri­ence.


The restau­rant’s ex­quis­ite dishes, dis­tinc­tive at­mos­phere and strong ser­vice tra­di­tion have a long history. The restau­rant was founded in Tampa, Florida, by a group of en­tre­pre­neur­ial restau­ra­teurs. In­spired by the hit movie Croc­o­dile Dundee, they in­fused the Aus­tralian feel into an Amer­i­canstyle restau­rant. In 20 years, the small up­start steak­house lo­cated on Hen­der­son Street in Tampa has grown into an over 1,000-restau­rant strong in­ter­na­tional chain span­ning 23 coun­tries in Amer­ica, Europe, Asia, Aus­tralia and the Mid­dle East.


The restau­rant’s suc­cess can­not be sep­a­rated from its core be­lief that many peo­ple – its staff mem­bers, cus­tomers, sup­pli­ers and the lo­cal com­mu­nity – are in­cluded and val­ued in its busi­ness ac­tiv­i­ties. That means the restau­rant must al­ways fol­low its prin­ci­ples of hos­pi­tal­ity, qual­ity, shar­ing, fun, eval­u­a­tion and courage. Th­ese val­ues epit­o­mize the restau­rant’s com­mit­ment to de­liv­er­ing se­ri­ous food, de­light­ful drinks and fo­cused ser­vice. Th­ese val­ues dif­fer­en­ti­ate the restau­rant from many oth­ers offering sim­i­lar prod­ucts.

The restau­rant un­der­stands that a world­class rep­u­ta­tion is built one cus­tomer at a time. Its staff mem­bers al­ways strive to tai­lor their ser­vices to suit the per­sonal char­ac­ter­is­tics of each cus­tomer. This is very im­por­tant to make each din­ing ex­pe­ri­ence un­for­get­table. At Out­back, there are ‘no rules’ that pre­vent peo­ple from re­lax­ing, but ev­ery­thing is served ‘just right’ to en­sure su­perb qual­ity.


Ev­ery day, the restau­rant starts out fresh to cre­ate unique and com­pelling dishes craved by its din­ers. The restau­rant makes ev­ery salad, dress­ing and sauce from scratch with fresh in­gre­di­ents. It does not cut cor­ners or set­tle for any­thing less than the au­then­tic and the best, be it Nor­we­gian salmon or Dan­ish blue cheese. The restau­rant’s bold, fullfla­vored food main­tains a univer­sal ap­peal, thanks to the se­cret Out­back spice blend de­vel­oped 20 years ago.

We demon­strate our pride in ex­e­cut­ing our food pre­cisely ac­cord­ing to stan­dards, right from tem­per­a­ture to plate pre­sen­ta­tion. At Out­back, it’s all about the qual­ity and all about the food!

Best known for its gen­er­ous por­tions of steaks, chicken and seafood, Out­back also of­fers an as­sort­ment of crisp sal­ads as well as freshly made soups and side dishes. Be­gin your din­ing ad­ven­ture with some of our sig­na­ture starters like Ty­phoon Bloom or buf­falo style chicken wings. For the main course, choose from a wide va­ri­ety of clas­sic fa­vorites of uniquely sea­soned grilled steaks, ribs, chicken, pasta and seafood. Top it off with our world fa­mous dessert Chocolate Thun­der from Down Un­der. Our bev­er­ages com­ple­ment our bold fla­vors with a se­lec­tion of con­tem­po­rary cold beer, wine, cock­tails and non-al­co­holic bev­er­ages, each drink crafted to per­fec­tion by our skilled bar­tenders.


Univer­sal Suc­cess Restau­rant Pri­vate Lim­ited (USR) is a multi-re­gion restau­rant man­age­ment com­pany. USR’s aim is to iden­tify, own and op­er­ate pre­mium, es­tab­lished brands in ca­sual din­ing spa­ces in South East Asia, where USR has core ex­per­tise. USR is a sub­sidiary owned wholly by Univer­sal Suc­cess En­ter­prises (USE), a Sin­ga­pore-based com­pany founded by Pra­soon Mukher­jee. USE is a di­ver­si­fied, multi­na­tional com­pany with in­ter­ests in the fields of power gen­er­a­tion, port de­vel­op­ment, hos­pi­tal­ity, as well as real es­tate and in­fra­struc­ture de­vel­op­ment in In­dia and South­east Asia.


USR has owned fran­chise rights of the Out­back Steak­house brand in the South­east Asian re­gion since 2000. Since then, the com­pany has played an im­por­tant role in bring­ing the cul­ture of qual­ity food and ex­em­plary ser­vice to the re­gion. With nine restau­rants spread across Sin­ga­pore, In­done­sia, Thai­land, the Philip­pines and Malaysia, USR en­joys a well-es­tab­lished pres­ence in each of its mar­kets. Through­out its ten­ure as the mas­ter fran­chisee for South­east Asia, the com­pany has se­curely up­held the Out­back Steak­house brand stan­dards and val­ues and has hon­ored the com­mit­ment to grow­ing the Out­back Steak­house pres­ence and brand eq­uity.

Out­back Steak­house is cur­rently un­der­go­ing a mon­u­men­tal trans­for­ma­tion into a more con­tem­po­rary brand with a mod­ern look sug­ges­tive of the Aus­tralian Out­back and new and in­no­va­tive menu op­tions, and USR re­mains com­mit­ted to be­ing able to pro­vide the same con­tem­po­rary ex­pe­ri­ence to ev­ery cus­tomer in each of its re­gions.

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.