E HARDCOR FAN
Art, like fashion, is a medium for expressing an individual’s taste and personality, and often mood. Part of Oh! Hardpop’s aim is to make art more accessible and to try to create an alternative way of displaying it,” Irawan says.The name Oh! Hardpop came naturally as an homage to his inspiration.
Since its establishment in 2012, the brand has churned out originality and fun fare.
Illustrations are handmade, with details polished to perfection. For example, there’s a limited edition Mondrian tote bag featuring the face of South Korean rapper Choi Seung-hyun that sells for Rp 199,000 (US$24).
T-shirts featuring iconic names from the K-pop scene, such as BIGBANG, 2NE1,WINNER, Girl’s Generation, EXO and more, sell like peanuts.
With production based in Jakarta, Oh! Hardpop offers worldwide delivery. Orders have come from as far as Japan and Brazil, thanks to blogs and posts by K-pop fans across the world. Speak! sits down for a chat with Irawan to nd out what’s next in store for his brand. Why t-shirts? I chose t-shirts as an initial platform because I am very passionate about my work. I want my work more tactile than the printed page. I want things to be able to be picked up, worn and make people happy. Knowing that you helped to create it is an amazing feeling! What been toughest so far? One of the hardest things is managing time and separating your work/home life. It’s so easy to get distracted by something that needs to be done around the house, having to respond to an invitation or just the thought of getting cozy on my favorite couch on a cold day. I think one of the main frustrations comes when you feel limited in just how much you can grow and experiment.The customers love illustrations that capture a likeness perfectly yet do it almost suggestively. When you fail to do that, no one will buy your designs. Can customers request design? Unfortunately, they can’t. It’s too risky and it also primarily has to do with time constraints. My freelance work keeps me pretty busy,When I do nd some free time, I love to use it to work on personal projects, spend time with family and friends and also build other designs, which is my biggest passion. What are your future plans? I usually let things ow, just like my art. I don’t try to force anything to happen. I just let the opportunities come, make the most of them am grateful for everything, as long as I get to make art that people like and I like. Art that is honest.