Lights speak

The Jakarta Post - - FRONT PAGE -

A cou­ple chats as the na­tional mon­u­ment (Monas) is seen in the back­ground in Cen­tral Jakarta on Fri­day. The pink-col­ored light pro­jected at the mon­u­ment was part of the cam­paign to raise pub­lic aware­ness about breast can­cer. Oc­to­ber is named breast can­cer aware­ness month.

JAKARTA: The In­done­sia Breast Can­cer Foun­da­tion (YKPI) is in­ten­si­fy­ing its cam­paign, es­pe­cially on so­cial me­dia, to raise aware­ness about the disease as the death rate for breast can­cer has reached 21 per 100,000 women per year ac­cord­ing to 2016 Health Min­istry data.

“We have pro­moted the cam­paign through so­cial me­dia be­cause it is quite im­pact­ful,” said YKPI chair­woman Linda Agum Gume­lar, who is a breast can­cer sur­vivor, on Fri­day.

Linda said the foun­da­tion had urged the Health Care and So­cial Se­cu­rity Agency (BPJS Ke­se­hatan) to start cov­er­ing mam­mog­ra­phy fees as it would help early de­tec­tion. “So far, the BPJS only pro­vides cov­er­age once a pa­tient is de­clared by a doc­tor as hav­ing can­cer, which is too late,” she added.

Dur­ing Breast Can­cer Aware­ness Month in Oc­to­ber, the YKPI is also work­ing with Dou­bleTree by Hil­ton ho­tel to give out 1,000 pink bears to celebri­ties, so­cialites, in­flu­encers and pub­lic and po­lit­i­cal fig­ures to help raise aware­ness.

“We want to cre­ate a pos­i­tive im­pact through the power of so­cial me­dia […] and heighten aware­ness of breast can­cer pre­ven­tion,” said Nils-Arne Schroeder, re­gional gen­eral man­ager of Hil­ton In­done­sia.

The pub­lic can take part in the aware­ness month by pur­chas­ing the lim­ited edi­tion pink bear for Rp 100,000 (US$7.50) — a por­tion of the pro­ceeds of which will be do­nated to the foun­da­tion — and up­load­ing self­ies with the bear us­ing the hash tags# Dou­ble Tree Pink Month and #Dou­ble Tre­exYKPI. – JP

JP/Seto Ward­hana

Newspapers in English

Newspapers from Indonesia

© PressReader. All rights reserved.