A couple chats as the national monument (Monas) is seen in the background in Central Jakarta on Friday. The pink-colored light projected at the monument was part of the campaign to raise public awareness about breast cancer. October is named breast cancer awareness month.
JAKARTA: The Indonesia Breast Cancer Foundation (YKPI) is intensifying its campaign, especially on social media, to raise awareness about the disease as the death rate for breast cancer has reached 21 per 100,000 women per year according to 2016 Health Ministry data.
“We have promoted the campaign through social media because it is quite impactful,” said YKPI chairwoman Linda Agum Gumelar, who is a breast cancer survivor, on Friday.
Linda said the foundation had urged the Health Care and Social Security Agency (BPJS Kesehatan) to start covering mammography fees as it would help early detection. “So far, the BPJS only provides coverage once a patient is declared by a doctor as having cancer, which is too late,” she added.
During Breast Cancer Awareness Month in October, the YKPI is also working with DoubleTree by Hilton hotel to give out 1,000 pink bears to celebrities, socialites, influencers and public and political figures to help raise awareness.
“We want to create a positive impact through the power of social media […] and heighten awareness of breast cancer prevention,” said Nils-Arne Schroeder, regional general manager of Hilton Indonesia.
The public can take part in the awareness month by purchasing the limited edition pink bear for Rp 100,000 (US$7.50) — a portion of the proceeds of which will be donated to the foundation — and uploading selfies with the bear using the hash tags# Double Tree Pink Month and #Double TreexYKPI. – JP