THE SUC­CESS­FUL SALES PITCH

Activated - - ACTIVATED - By Marie Alvero

I went to the re­tail store, Costco, to­day to re­turn a vac­uum cleaner I had pur­chased that turned out to be de­fec­tive. After mak­ing our re­turn, we were in need of a new vac­uum cleaner and made our way to the aisle that of­fered sev­eral makes and mod­els. It just so hap­pened that a sales rep for one of the brands was on the floor demon­strat­ing her wares.

This lady was a great sales rep­re­sen­ta­tive. She wore a logo-em­bossed shirt, and she de­scribed how she per­son­ally used this brand of vac­u­ums in her home. These vac­u­ums cost twice the amount of the other brands, but she spoke so pas­sion­ately about their value and per­for­mance that it was pretty easy to be talked into mak­ing the pur­chase, all the while be­ing con­vinced you were get­ting a real bar­gain. She knew her prod­uct, she was proud of it, and she made you be­lieve you needed it too!

As we shelled out a larger than ex­pected sum for our “must have” vac­uum cleaner, and I thought of the feat it is to get me to pay so much for any­thing, I asked my­self if I could ever sell any­thing that suc­cess­fully. Specif­i­cally, do I “sell” Je­sus that en­thu­si­as­ti­cally? When you look at me, can you tell I “rep­re­sent” Him? Do I have enough pas­sion for my “prod­uct” that I can con­vince you that you need it too, even if it costs?

This wasn’t an easy ques­tion to an­swer. I think the ul­ti­mate goal of those of us who are fol­low­ers of Je­sus is to make other peo­ple want Je­sus by watch­ing the way that we live and hear­ing us talk. And, if we’re com­ing up short on that, I think there’s only one so­lu­tion: get to know the “prod­uct” bet­ter.

I came to the con­clu­sion that if I’m not wildly pas­sion­ate about Je­sus, then maybe I don’t know Him well enough. If I am not mak­ing you want more of Je­sus in your life, that’s prob­a­bly be­cause I don’t have enough of Him in mine. If our hope is to draw oth­ers to Christ, then we need to draw closer to Him our­selves. And, just as with any out­stand­ing prod­uct, the re­sult will speak for it­self.

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