Prin­ci­pal to re­vamp the Grand in Birm­ing­ham

Business Traveller - - UPFRONT -

PRIN­CI­PAL HO­TEL COM­PANY – owner of the Prin­ci­pal and De Vere brands – is to re­de­velop the Grand ho­tel in Birm­ing­ham.

The 180-room prop­erty is housed in a Grade II listed build­ing on Col­more Row, op­po­site Cathe­dral Square. Owned by Hor­tons’ Es­tate, it op­er­ated as a ho­tel from the late 19th cen­tury un­til it closed in 2002. Fol­low­ing ex­ten­sive re­fur­bish­ment, the ho­tel is sched­uled to re­open in early 2019. It will have event space, a restau­rant and bar, spa fa­cil­i­ties and a rooftop in­fin­ity pool.

Tony Troy, chief ex­ec­u­tive of Prin­ci­pal Ho­tel Com­pany, said: “Our am­bi­tious plans for 2017 in­clude the open­ing of our flag­ship ho­tel, the Prin­ci­pal Lon­don on Russell Square, as well as a sec­ond Prin­ci­pal ho­tel in Ed­in­burgh, with city-cen­tre ho­tels in Glas­gow, Cardiff, Liver­pool, Leeds and Ox­ford join­ing Prin­ci­pal in late 2017 and over the course of 2018.” ph­com­­ci­pal

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