DEREK PICOT REPLIES:
I cannot agree more that in a competitive market the consumer should look for value and fair pricing. The article was intended to be thought-provoking and relevant to the business traveller, as this was a subject that generally falls below a client’s buying horizon. I felt it provided a challenging subject that would interest readers. The ideas expressed were not so much a pricing tutorial for hoteliers, but to warn travellers of the potential for hoteliers to steal the shirts off their backs!