Igor Smirnoff

CCO PRESSREADER

Capacity - Europe 2016 Event Guide - - Speaker Biographies -

Igor Smirnoff was the driving force behind the de­vel­op­ment and launch of Pressreader’s orig­i­nal dig­i­tal prod­uct, and has led the com­pany’s Busi­ness to Busi­ness growth in­ter­na­tion­ally. Re­spon­si­ble for forg­ing key part­ner­ships, Mr. Smirnoff has built Pressreader’s busi­ness part­ner­ships from the ground up in nu­mer­ous in­dus­try ver­ti­cals to the scale you see today. These in­clude ma­jor con­tracts with lead­ing air­lines like Qan­tas, thou­sands of ho­tels (in­clud­ing brand deals with Ac­cor, Shangri-la, Trump, In­ter­con­ti­nen­tal), li­braries all over the world, nu­mer­ous cruise lines, and even Uber at the Cannes Film Fes­ti­val.

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