Or­ange Money and its bank-to-wal­let trans­fer ser­vice

Capacity - - Special Report: Digital Cohesion -

Or­ange has been a pi­o­neer in Africa in nu­mer­ous ways over the years. The ex­ten­sive mo­bile net­work that it op­er­ates in var­i­ous parts of the con­ti­nent has touched the lives of many en­ter­prises and in­nu­mer­able con­sumers. Over the last year it has been break­ing new ground with an in­no­va­tive type of pay­ment fa­cil­ity, de­vel­op­ing its suc­cess­ful Or­ange Money brand and fur­ther en­rich­ing Africa’s al­ready ground break­ing use of mo­bile money.

Work­ing in part­ner­ship with Ecobank, a pan-african bank­ing con­glom­er­ate, Or­ange has launched a bank-to-wal­let money trans­fer ser­vice in Côte d’ivoire, Guinea Con­akry and Niger. This lat­est move fur­ther de­vel­ops an ini­tia­tive it started last year in Mali and Cameroon. The ser­vice works by sim­pli­fy­ing money trans­fers for both Ecobank and Or­ange cus­tomers by al­low­ing them to top-up their Or­ange Money e-wal­let from their bank ac­count, and vice versa. Cus­tomers can use their mo­bile phones to se­curely trans­fer money be­tween ac­counts at any time, with­out the need to go to a dis­tri­bu­tion point or to have any phys­i­cal cash. Cus­tomers can also view their bank ac­count bal­ance and ob­tain mini-state­ments by SMS.

In a re­lated in­no­va­tion, Or­ange is tak­ing its ex­per­tise in e-money and im­port­ing it back to Europe. It is un­der­way with plans to launch bank­ing ser­vices of its own fol­low­ing the tak­ing of a 65% stake in Groupama Banque, which will be­come. Re­sult­ing ser­vices are ex­pected to launch around the start of 2017 and will aug­ment the Euro­pean dig­i­tal money mar­ket with a 100% mo­bile money ser­vice of­fer.

Or­ange is com­mit­ted to in­no­vate in other ways, such as by trans­form­ing its core in­fra­struc­ture to to­wards ‘all IP, all IT, all Web’, with core ca­pa­bil­i­ties de­liver via cloud. Its in­fra­struc­ture is be­ing mod­ernised to make it more ef­fi­cient, more ag­ile, and more

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