FIRST IN CLASS

Destination of the World News - - NEWS -

BRI­TISH AIR­WAYS IS NOT REST­ING ON ITS LAU­RELS,

es­pe­cially when it comes to its cus­tomers fly­ing First from the Mid­dle East… whose re­la­tion­ship with life’s finer things ad­mit­tedly may be a bit closer than oth­ers’. As part of a £400-mil­lion (US$520.4m) ef­fort to re­vamp Club World of­fer­ings across the board, First pas­sen­gers from the Mid­dle East can now re­fresh in-flight with new wash­bags from Liberty Lon­don in vin­tage prints, con­tain­ing toi­letries from Re­fin­ery for men and Aro­mather­apy As­so­ciates for women. Fur­ther perks? Those de­part­ing from Abu Dhabi can ex­pe­ri­ence the new-gen­er­a­tion First cab­ins on the 787-9 Dream­liner, while pas­sen­gers in Dubai can re­lax pre-flight in the new Con­corde Lounge con­cept in Con­course D, ex­clu­sive to First guests. In Lon­don, all First pas­sen­gers will get to ex­pe­ri­ence the re­vamped Con­corde Lounge in Heathrow Ter­mi­nal 5 which, from Oc­to­ber this year, will boast an up­dated look and feel and en­hanced ter­race. Plan­ning in ad­vance will be to your ben­e­fit with BA, with cus­tomers book­ing travel in First 60 days in ad­vance from Abu Dhabi or Dubai to Heathrow able to take ad­van­tage of special fares (from AED20,550/US$5,595). Trav­el­ling on­ward to the US? A new partnership with The White Com­pany of­fers plush new bed­ding for Club World pas­sen­gers, ini­tially to launch on flights be­tween Heathrow and New York JFK be­fore be­ing made avail­able on other long-haul routes.

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