SOCIAL KNOWLEDGE: THE GAME
Developer: GameTogether Content Developed by: In-Mind Foundation Price: Free ( Android), £0.69 ( iTunes) Rating:
A mobile app that eYplains your subconscious – from playing a game? Sounds like it could be fun, but Kim Lacey isn’t impressed…
I had high hopes for Social Knowledge. It promises to be the perfect app for me as I’m a sucker for quizzes and fun challenges. The app combines a daily quiz, psychology and ‘fun’ whilst on the go. Available for iPhone and Android, Social Knowledge is a lightweight app that asks one psychology-themed question per day. Your selected response is recorded and the correct answer is given the next day. Users can then click on the ‘ Why?’ button to see a summary of the psychology research that verifies the answer.
Social Knowledge should please the psychologyinclined, but ultimately I found it didn’t fully satisfy. The ‘daily question’ is more of a ‘daily statement’ and is pitched in a limited ‘true or false’ format. Multiple choice answers are pretty typical of quiz apps, so there’s nothing to really quibble about here. However, the let-down is that the statements are only mildly interesting. Take this example: “If people are persuaded by a message, they probably paid attention to the message.” With only one statement available per day, sadly this app didn’t hold my attention. Social
K would be far more engaging if at least a few questions came with immediate answers – rather than having to wait 24 hours. This sort of instant feedback might prompt me to open the app regularly. That said, it’s not all bad news: discovering the research that backs up the correct answer is genuinely interesting. In-Mind’s commitment to research and the inclusion of a full list of the relevant research is to be applauded. However, without a bank of questions or even an archive, I can’t see this app being a good use of time. Overall, it is a great idea but it doesn’t do enough as it stands to make for a truly engaging experience.