CHOPARD

Plaza Watch International - - Baselworld -

been a stel­lar year for Swiss watch brand Chopard, with the im­ple­men­ta­tion of a new global de­sign con­cept from French ar­chi­tect Thierry W. De­spont in the Chopard store on the fa­mous Rue du Rhône in Geneva, as well as part­ner­ships and ap­pear­ances at the BAFTA and Academy Awards shows. Not to men­tion the launch of new wrist­watches in the L.U.C col­lec­tion. Tak­ing the ini­tials of the com­pany’s founder, Louis-Ulysse Chopard, the L.U.C is the Haute Hor­logerie di­vi­sion of Chopard in­tro­duced in 1997 by the Co-Pres­i­dent of Chopard, Kar­lFriedrich Scheufele.

It has al­ready

marks the 50th an­niver­sary since the brand was ac­quired by the Scheufele fam­ily, and the 20th an­niver­sary of the popular Chopard Happy Sport watch. Not sur­pris­ingly, we found Karl-Friedrich Scheufele in ju­bi­lant spir­its and look­ing for­ward to Basel­world. “This year, apart from un­veil­ing a num­ber of ex­cep­tional watch and jew­ellery cre­ations, we are very proud to open the doors of our brand new ex­hi­bi­tion space. The lay­out of the Chopard pav­il­ion has been in­spired by the new con­cept of our Chopard bou­tiques, de­signed by the ar­chi­tect Thierry De­spont. This con­cept was first in­au­gu­rated in our flag­ship store lo­ca­tion on Madi­son Av­enue in New York. We are cel­e­brat­ing the 20th An­niver­sary of Chopard’s most iconic model, the Happy Sport watch, cre­ated in 1993 by my sis­ter Caro­line.”

This year also

so many rea­sons to cel­e­brate, Scheufele con­tin­ued, “As if that were not rea­son enough for a cel­e­bra­tion, Chopard has been owned by my fam­ily since 1963. It was 50 years ago that my par­ents took over the com­pany, ini­tially founded by Mr. Louis-Ulysse Chopard in 1860. Still to­day our fam­ily gov­erns the firm by en­dur­ing prin­ci­ples, in­clud­ing the pur­suit of top qual­ity, cre­ativ­ity, in­no­va­tion, in­de­pen­dence, and fun­da­men­tal hu­man re­spect.”

Clearly exci ted by

we ex­pect to see from Chopard in this land­mark year at Basel­world? One dis­tinc­tive piece will be the Happy Sport Au­to­matic, which will be the first Happy Sport watch equipped with a me­chan­i­cal move­ment. It boasts a guil­loché sil­ver-toned dial and seven mov­ing di­a­monds and is

So what can

sure to draw much in­ter­est. An­other sure stun­ner is the L.U.C En­gine One H. Scheufele de­scribes this watch as, “An aes­thetic hy­brid, com­bin­ing au­then­tic au­to­mo­bile me­chan­ics with fine watch­mak­ing. The L.U.C En­gine One H of­fers fresh proof of the watch­maker’s pas­sion­ate at­tach­ment to the com­pet­i­tive rac­ing world with a trendy de­sign. This watch is equipped, not with a V10 twin­turbo en­gine mounted in an alu­minium chas­sis, but with a hand-wound cal­i­bre with a tour­bil­lon reg­u­la­tor “pro­pel­ling” a ti­ta­nium case, de­signed, de­vel­oped and as­sem­bled in our Fleurier Ebauches work­shops.”

Also ex­pect to see new time­pieces from Chopard’s Clas­sic Rac­ing Col­lec­tion, with the Su­per­fast Au­to­matic, the Su­per­fast Power Con­trol and the Su­per­fast Chrono all be­ing launched in stain­less steel and with open-worked bridges.

Speak­ing to Guy Bove, the Direc­tor of Prod­uct Devel­op­ment at Chopard, he re­vealed the in­spi­ra­tion be­hind some of this year’s new nov­el­ties. “The Happy Sport 36mm Au­to­matic has been de­signed fol­low­ing the edgy trade­mark style well known from its quartz sis­ters, how­ever the dial has been en­larged and re­designed in a softer, less ag­gres­sive style and all of the ha­bit­u­ally ge­o­met­ri­cal case sur­faces have been given a markedly curved and el­e­gant ap­pear­ance to adapt this col­lec­tion to a woman look­ing for a watch that has it all – lux­u­ri­ous fin­ish­ing, fem­i­nine body, so­phis­ti­cated dial and above all and al­ways - Happy Di­a­monds!”

hotly an­tic­i­pated L.U.C En­gine One H, Bove says, “The shape is in­spired by the en­gine in­side it, and in keep­ing with its au­to­mo­tive name, looks like a swoopy rac­ing car body yet re­mains true to our high-end case fin­ish­ing tech­niques. The quasi-or­ganic de­sign of the case ac­tu­ally re­sults from the care­ful in­ter­sec­tion of swept ge­o­met­ri­cal shapes. The idea be­hind this was to cre­ate a cur­va­ceous shape that nev­er­the­less re­tains a strong, un­der­stand­able struc­ture trans­lat­ing the tech­ni­cal look of the en­gine in­side. The hands, type­face, nu­mer­als and mark­ers are part of the de­sign DNA com­mon to all L.U.C mod­els, in a nod to the clas­si­cal haute hor­logerie her­itage of the brand and adding to the charm of this piece.”

As for the

C h o p ard a n d , abo de v elo S p or t Ha p p y M ed i u m A u t oma v e , d i rec t or o f p rod uct p me n t g u y bo ve.

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