been a stellar year for Swiss watch brand Chopard, with the implementation of a new global design concept from French architect Thierry W. Despont in the Chopard store on the famous Rue du Rhône in Geneva, as well as partnerships and appearances at the BAFTA and Academy Awards shows. Not to mention the launch of new wristwatches in the L.U.C collection. Taking the initials of the company’s founder, Louis-Ulysse Chopard, the L.U.C is the Haute Horlogerie division of Chopard introduced in 1997 by the Co-President of Chopard, KarlFriedrich Scheufele.
It has already
marks the 50th anniversary since the brand was acquired by the Scheufele family, and the 20th anniversary of the popular Chopard Happy Sport watch. Not surprisingly, we found Karl-Friedrich Scheufele in jubilant spirits and looking forward to Baselworld. “This year, apart from unveiling a number of exceptional watch and jewellery creations, we are very proud to open the doors of our brand new exhibition space. The layout of the Chopard pavilion has been inspired by the new concept of our Chopard boutiques, designed by the architect Thierry Despont. This concept was first inaugurated in our flagship store location on Madison Avenue in New York. We are celebrating the 20th Anniversary of Chopard’s most iconic model, the Happy Sport watch, created in 1993 by my sister Caroline.”
This year also
so many reasons to celebrate, Scheufele continued, “As if that were not reason enough for a celebration, Chopard has been owned by my family since 1963. It was 50 years ago that my parents took over the company, initially founded by Mr. Louis-Ulysse Chopard in 1860. Still today our family governs the firm by enduring principles, including the pursuit of top quality, creativity, innovation, independence, and fundamental human respect.”
Clearly exci ted by
we expect to see from Chopard in this landmark year at Baselworld? One distinctive piece will be the Happy Sport Automatic, which will be the first Happy Sport watch equipped with a mechanical movement. It boasts a guilloché silver-toned dial and seven moving diamonds and is
So what can
sure to draw much interest. Another sure stunner is the L.U.C Engine One H. Scheufele describes this watch as, “An aesthetic hybrid, combining authentic automobile mechanics with fine watchmaking. The L.U.C Engine One H offers fresh proof of the watchmaker’s passionate attachment to the competitive racing world with a trendy design. This watch is equipped, not with a V10 twinturbo engine mounted in an aluminium chassis, but with a hand-wound calibre with a tourbillon regulator “propelling” a titanium case, designed, developed and assembled in our Fleurier Ebauches workshops.”
Also expect to see new timepieces from Chopard’s Classic Racing Collection, with the Superfast Automatic, the Superfast Power Control and the Superfast Chrono all being launched in stainless steel and with open-worked bridges.
Speaking to Guy Bove, the Director of Product Development at Chopard, he revealed the inspiration behind some of this year’s new novelties. “The Happy Sport 36mm Automatic has been designed following the edgy trademark style well known from its quartz sisters, however the dial has been enlarged and redesigned in a softer, less aggressive style and all of the habitually geometrical case surfaces have been given a markedly curved and elegant appearance to adapt this collection to a woman looking for a watch that has it all – luxurious finishing, feminine body, sophisticated dial and above all and always - Happy Diamonds!”
hotly anticipated L.U.C Engine One H, Bove says, “The shape is inspired by the engine inside it, and in keeping with its automotive name, looks like a swoopy racing car body yet remains true to our high-end case finishing techniques. The quasi-organic design of the case actually results from the careful intersection of swept geometrical shapes. The idea behind this was to create a curvaceous shape that nevertheless retains a strong, understandable structure translating the technical look of the engine inside. The hands, typeface, numerals and markers are part of the design DNA common to all L.U.C models, in a nod to the classical haute horlogerie heritage of the brand and adding to the charm of this piece.”
As for the
C h o p ard a n d , abo de v elo S p or t Ha p p y M ed i u m A u t oma v e , d i rec t or o f p rod uct p me n t g u y bo ve.