(1931) JAEGER-LECOUL­TRE REV­ERSO

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The leg­end goes some­thing like this: one day in 1931 at a polo club in Bri­tish colo­nial In­dia, Swiss busi­ness­man César de Trey at­tended a match. Af­ter the game, he noted that one of the play­ers had bro­ken the min­eral crys­tal on his watch, and de Trey’s next chal­lenge was born: to cre­ate a model ro­bust enough to with­stand the tri­als and tribu­la­tions of a polo match. De Trey took on the devel­op­ment of the case he en­vi­sioned to­gether with en­gi­neer Al­fred Chau­vot, and en­trusted the move­ment mak­ing to Jac­ques-David LeCoul­tre. A patent was filed for a watch “ca­pa­ble of swiv­el­ling by slid­ing in its base” on March 4, 1931. The name Rev­erso means “I turn around” in Latin.

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