1970-1979

Plaza Watch International - - The 50 Most Influential -

Th­ese were the Swiss watch in­dus­try’s cri­sis years, and one grand sym­bol of them is the fact that James Bond no longer wore Swiss wrist­watches in the movies, such as the fa­mous James Bond Rolex Sub­mariner that Sean Con­nery touted. Roger Moore’s high-tech Bond wore a Seiko, start­ing with 1977’s The Spy Who Loved Me.

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