Plaza Watch International - - The 50 Most Influential -

This decade was char­ac­ter­ized by re­birth thanks to a ge­nius and his rev­o­lu­tion­ary brand which turned all eyes back to Switzer­land: Ni­cholas G. Hayek and Swatch. With­out him, noth­ing would have been the same in the watch in­dus­try to­day in­clud­ing the craze for limited edi­tions, sen­sa­tional mar­ket­ing tac­tics, and the re­birth of tra­di­tional brands.

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