Plaza Watch International - - The 50 Most Influential -

Patek Philippe’s mono­brand sale at An­tiquo­rum in 1989—the first of its kind—and fur­ther records set at auc­tion dur­ing this decade have made the wrist­watch col­lectable, adding a new di­men­sion to the world of horol­ogy. Ad­di­tion­ally, ex­ist­ing brands be­gan adding ex­tra-large cases to their reper­toires, fired up by the ad­vent of popular mod­els like Pan­erai and Aude­mars Piguet’s Royal Oak Off­shore. Thin is no longer in; the watch has be­come a sta­tus sym­bol and it should stand out from un­der the shirt cuff in or­der to be no­ticed. Nat­u­rally, there were ex­cep­tions to this, rooted more in tra­di­tion.

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