For the fourth con­sec­u­tive year Plaza Watch and Plaza Mag­a­zine were in­vited by Fondation de la Haute Hor­logerie to ex­hibit con­cep­tual, ed­i­to­rial watch photography from the mag­a­zines dur­ing the Sa­lon In­ter­na­tional de la Haute Hor­logerie.

Plaza Watch International - - Photo Exhibition - WORDS AN­DERS MODIG

The pho­tos of the 2013 ex­hi­bi­tion showed var­i­ous themes – from 1920s beach with Art De­coin­spired watches to con­tem­po­rary tex­tures nor­mally con­nected with ar­chi­tec­ture. ”Watch photography is an art form. And at Plaza Watch we are priv­i­leged to have an on-go­ing col­lab­o­ra­tion with sev­eral of the world’s best artists in this field. Th­ese watch pho­tog­ra­phers are based in Lon­don, New York, Paris, Geneva, Zurich, Ber­lin, Mu­nich and Stock­holm; some of the lo­ca­tions where we do our shoots.” Christo­pher Östlund, pub­lisher Plaza Pub­lish­ing Group.

For the1920s beach story there was a team of 18 peo­ple work­ing to­gether.

“We built a 100 square me­tre beach in a stu­dio, and the fin­ished photo story is the re­sult of many, many days of hard labour. It is fun to show the watches in un­ex­pected con­texts to­gether with fash­ion that goes well with the watch de­signs. With the photography I also high­light the fan­tas­tic fin­ishes of the elab­o­rate time­pieces. And of course it is a real hon­our that some of th­ese pho­to­graphs were cho­sen to be ex­hib­ited to many of the most im­por­tant peo­ple in the watch world,” says pho­tog­ra­pher Sven Prim.

That Plaza Watch photography is ap­pre­ci­ated around the world was con­firmed when we spoke to Oc­tavio Garcia, Art Direc­tor of Aude­mars Piguet.

”Plaza Watch photography is ex­tra­or­di­nary. It has a lot of cre­ativ­ity and there is re­ally crafts­man­ship be­hind it. Their im­agery sparks a lot of emo­tion, and I think that comes be­cause Plaza Watch has a deep un­der­stand­ing of watches, thus they are able to show both the me­chan­i­cal in­ge­nu­ity and the emo­tional di­men­sion of watches, ” says Oc­tavio Garcia.



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