PLAZA PHOTO EXHIBITION
For the fourth consecutive year Plaza Watch and Plaza Magazine were invited by Fondation de la Haute Horlogerie to exhibit conceptual, editorial watch photography from the magazines during the Salon International de la Haute Horlogerie.
The photos of the 2013 exhibition showed various themes – from 1920s beach with Art Decoinspired watches to contemporary textures normally connected with architecture. ”Watch photography is an art form. And at Plaza Watch we are privileged to have an on-going collaboration with several of the world’s best artists in this field. These watch photographers are based in London, New York, Paris, Geneva, Zurich, Berlin, Munich and Stockholm; some of the locations where we do our shoots.” Christopher Östlund, publisher Plaza Publishing Group.
For the1920s beach story there was a team of 18 people working together.
“We built a 100 square metre beach in a studio, and the finished photo story is the result of many, many days of hard labour. It is fun to show the watches in unexpected contexts together with fashion that goes well with the watch designs. With the photography I also highlight the fantastic finishes of the elaborate timepieces. And of course it is a real honour that some of these photographs were chosen to be exhibited to many of the most important people in the watch world,” says photographer Sven Prim.
That Plaza Watch photography is appreciated around the world was confirmed when we spoke to Octavio Garcia, Art Director of Audemars Piguet.
”Plaza Watch photography is extraordinary. It has a lot of creativity and there is really craftsmanship behind it. Their imagery sparks a lot of emotion, and I think that comes because Plaza Watch has a deep understanding of watches, thus they are able to show both the mechanical ingenuity and the emotional dimension of watches, ” says Octavio Garcia.
PHOTO SVEN PRIM
PHOTO JAKOB DAHLSTRÖM